MCRC Mass Communication Details

M.A. Mass Communication (50 Seats) The graduates of M.A. Mass Communication are expected to be media professionals with strong conceptual and technical skills who are ready to choose a diversity of career options in radio, photography, film, video & TV Production. The two-year intensive course imparts learning in technical and conceptual skills through both hands-on production work and theoretical academic work. The graduates of MCRC have over the years distinguished themselves in a diversity of media related careers. They are contributing energetically to various media institutions and industries as producers, directors, reporters, editors, camerapersons, writers, independent film-makers, teachers, scholars, designers, media practitioners and installation artists. The course requires students to clear final examination in two parts held at the end of each academic year. The examination consist of written papers, media production, internal assessment (including professional performance) and viva voce. Duration : Two YearsNumber of Seats: 50 Course Inputs Communication Theory, Research & Evaluation Visual Communication Sound for the Media Traditional Entertainment Audio-Visual Production and Still Photography Radio Production Video and Television Production Film Production Media Appreciation Eligibility Candidates who have taken their first degree in Arts, Humanities, Social Sciences, Natural Sciences, Engineering or Medicine, Commerce etc. are eligible to apply, provided they have secured 50 percent or more marks in aggregate in their first degree examination of a Course which is of three or more years duration after the 10+2 Examination. Age limit for admission is a maximum of 30 years on August 1, 2006. The students have to submit along with the application form a Statement of Purpose which should also briefly encapsulates all the extra curricular activities they have been involved with. The students are not to submit a Portfolio at this stage, but are expected to carry a Portfolio in case of selection to the interview stage.

Suggested Readings for Students (A)

1. Introduction to Communication Studies---------John Fiske

2. Mass Media Laws & Regulations--------C S Rayudu, S B Nageshwar Rao

3. Press in the Indian Constitution --------------R K Ravindran
4. Principles & Ethics of Journalism ------------Dr. Jan R Hakemuldar, Dr. Fay AC
5. Media & Development -------------------------M R Dua & V S Gupta
6. Mass Communication & Development -------Dr. Baldev Raj Gupta
7. Mass Communication In India ---------------Keval J Kumar
8. What Do We Mean By Development ---------by Nora Quebral
Article in IDR, 1973, Pg-25
9. Modern Media in Social Development---Harish Khanna
10. The Changing conceptions of Development 0by S L Sharma,
Article in National Development, Vol. 1, 1980
11. Lectures on Mass Communication ------------S Ganesh
12. Indian Broad Casting -------------------------H R Luthra
13. Television Techniques -------------------------Hoyland Beltinger
14. Advertising Made Simple ---------------------Frank Jefkins
15. Ogilvy on Advertising -------------------------David Ogilvy
16. Advertising Management ---------------------Aaker, Myers & Batra
17. Management, Prentice Hall of India ---------Stephen P. Robbins & Mary Coulter,
18. The Indian Press – Profession to Industry --Anna Bhattacharyajee
19. Beyond Those Headlines:---M. V. Desai & Sewanti
00Insiders on the Indian Press ------
20. Economic Aspect of Indian Press ------------Ashok V. Desai

Suggested Readings for Students (B)

21. Perspective Human Communication -----------------Aubrey B Fisher
23. Communication-concepts & Process -----------------Joseph A Devito
24. Lectures on Mass Communication -------------------S Ganesh
25. The Process of Communication -----------------------David K Berlo
26. Communication Facts & Ideas in Business ----------L. Brown
27. Mass Communication & Development ---------------Dr. Baldev Raj Gupta
28. Communication Technology & Development -------I P Tiwari
29. Mass Communication in India ------------------------Keval J Kumar
30. Here’s the News ------------------------------------------Paul de Maesener
31. Cinema & Television -------------------------------------Hermabon & Shahani
32. Mass Communication Journalism in India ---------D S Mehta
33. Mass Media Today ---------------------------------------Subir Ghosh
34. The Communication Revolution ----------------------Narayana Menon
35. The Story of Mass Communication -------------------Gurmeet Singh
36. Mass Communication Theory -------------------------Denis McQuail
37. Mass Culture, Language & arts in India---Mahadev L Apte
38. You & Media: Mass Communication & Society---David Clark
39. Towards a Sociology of Mass Communication--Denis McQuail
40. The Myth of Mass Culture---Alan Swingewood

Suggested Readings for Students (C)

41. Betrayal of Indian Democracy: M B Chande
42. Om Heritage: Bhartiya Vidya Bhavan Publication
43. The Problems of Indian Economy: S K Misra & V K Puri
44. Modern Economics: Jack Harvey
45. The Indian Economy: Robert Lucas
46. Indian Economy under Reforms: Nagesh Kumar
47. Social Reforms: P V Rajeev
48. An Introduction to Sociology: Hen Browne
49. Communication: C.S. Rayadu

Suggested Readings for Students (D)

50. Comprehension, Precise & Paragraph Writing 0-L Shaffer
51. Dictionary of Modern English Usage 0000000--G Davison
52. Strengthen Your Writing 00000000000000-----Narayanaswami
53. Improve Your Word Power 0000000000000----R Birley
54. Plain English Guide 000000000000000000-----M Cutts
55. Paragraph Writing for All 00000000000000----G K Puri
56. Developing Writing Skills in English 00000000-S K M angal
56. Dictionary Confusible Words0000000000000-G Davidson
57. Foundations of Politics00000000000000000--Andrew Heywood
58. State & Politics in India000000000000000---Edited by Parth Chatterjee

Suggested Readings for Students (E)

59. Surviving in the Newspaper Business: Jane Willis
60. Strategic Newspaper Management: Conard C Fink
61. Indian Broadcasting: H. R. Luthra
62. Social Research: S R Vajpayee
63. Doing Your Research Project: Judith Bell
64. Research Methodology Methods & Techniques: C R Kothari
65. Research Methodology in Social Sciences: Sandhu & Singh
66. Communication & Research for Management: V P Michael
67. Research in Mass Media: S R Sharma & Anil Chaturvedi
68. Research-How to Plan, Speak & Write About it: Clifford Hawkins & Marco Sorgi
69. Cyberspace Aur Media: Sudhir Pachauri
70. Fundamentals of Information Technology: Deepak Bharihoke
71. Multimedia Systems: Agarwal & Tiwari
72. IT in the new millennium: V D Dudeja
73. IT: S L Sah
74. Electronic Media & the Internet: Y K D’souza
75. Many Voices One World: UNESCO
76. Facts of Life: A Communication Challenge UNICEF, India-1993
77. The Media & Modernity: John B Thompson, 1995
78. Mass Communication Perspective: Uma Narula
79. Globalisation: Albrowm & King E
80. Technology & Communication Behaviour: Belmont C A Wadsworth

MEDIA BOOKS - (Hindi)

हिन्दी में इन्हें भी पढ़ा जा सकता है

Name of the Book	Author	Publisher	Year
टेलीविजन और क्राइम रिपोर्टिंग	वर्तिका नन्दा	राजकमल प्रकाशन	2011
मीडिया और जनसंवाद	वर्तिका नन्दा और उदय सहाय	सामयिक प्रकाशन	2009
कॉरपोरेट मीडिया, दलाल स्ट्रीट	दिलीप मंडल	राजकमल प्रकाशन	2011
पत्रकारिता की लक्ष्मण रेखा	आलोक मेहता	सामयिक प्रकाशन	2006
मीडिया की खबर	अरविंद मोहन	शिल्पायन	2008
टेलीविजन की कहानी	श्याम कश्यप और मुकेश कुमार	राजकमल प्रकाशन	2008

Media Books

Media Theory

Name of the book	Author	Publisher	Year
Understanding Media	Marshall McLuhan	Routledge	2001
Mass Communication Theory	Denis McQuail	SAGE	2001
Manufacturing Consent	Herman and Chomsky	Pantheon Books	1988
The Global Media	Herman and McChesney	GDN	1997
India's Newspaper Revolution	Robin Jeffery	Oxford University Press	2000
Mass Communication in India	Keval J Kumar	Jaico	2009
Here is the News	Rangaswamy Parthasarathy	Sterling Publishers	1994
History of Indian Journalism	J. Natrajan	Publications Divisions, Ministry of I&B, Government of India	1997
The Press in India	G N S Ragahvan	Gyan books	1994
Companion to Media Studies	Angharod Valdivia	Blackwell Publishers	2004
Communication for Development	Melkote & Steeves	SAGE	2001
The Indian Media Business	Vanita Kohli	SAGE	2006
India's Communication Revolution	Singhal and Rogers	SAGE	2001
Mass Communication and Journalism in India	D.S. Mehta	Allied	1992
Whose News? The Media and Women	Ammu Joseph & Kalpana Sharma	SAGE	1996
A Hand Book for Journalists	M V Kamath	Vikas	2007

Broadcast Media

Satellite Invasion in India	S. C. Bhatt	Gyan books	1994
Broadcasting In India	P C Chatterji,	SAGE	1991
Satellites Over South Asia: Broadcasting, Culture and the Public Interest	David Page, William Crawley	SAGE	2001
How to Watch TV News	Neil Postman	Penguin Books	1992
Television in India: Changes and Challenges	Gopal Saxena	Vikas	1996
Television Handbook	Patricia Holland	Routledge	1997
News and Entertainment	Daya Kishan Thussu	SAGE	2007
Advanced Journalism	Adarsh Kumar Varma	Har Anand Publications	2000
This is All India Radio	U L Baruah	Publications Divisions, Ministry of I&B Government of India	1983
The Radio Handbook	Carole Fleming	Routledge	2002
Radio Journalism	Guy Starkey & Crisell	SAGE	2009
The Practical Media Dictionary	Jeremy Orlebar	Arnold	2003
How to Read a Film: Motives, Media, Multimedia	James Monaco	Oxford University Press	2007

Online Journalism

Online Journalism	Jim Hall	Pluto	2001
Web Production	Jason Whitmaker	Routledge	2001

Media Ethics and Press Laws

The Press	M Chalapati Rao	National Book Trust	1974
Law of the Press	D D Basu	Prentice Hall	1986

Media Management

Newspaper Management in India	Gulab Kothari	Rajasthan Patrika Limited	2000
Media and Communication Management	C S. Rayudu	Himalaya	2003
Marketing of Newspapers	R Padmaja	Kanishka	2008
Strategic Management in the Media	Lucy Kung	SAGE	2008
The Fundamentals of Marketing	Edward Russell	Ava Publishing	2009

Photography

Complete Idiot’s Guide to Digital Photography

Steve Greenburg

Pearson

1999

Films

A Dictionary of Film Terms: The Aesthetic Companion to Film Art	Frank Eugene Beaver	Peter Lang	2006
How to Read a Film: Motives, Media, Multimedia	James Monaco	Oxford University Press	2007
The History of Cinema For Beginners	Jarek Kupsc	Orient Longman	2006
The Cinematic Imagination: Indian Popular Films as Social History	Jyotika Virdi	Permanent Black	2007
Bollywood: Sociology Goes to the Movies	Rajinder Kumar Dudrah	SAGE	2007
Our Films Their Films	Satyajit Ray	Orient Longman	1976

Media Education

Name of the book	Author	Publisher	Year
Exercises in media education	Peter Gonsalves	Don Bosco Communications, Mumbai	1999
The Practical Media Dictionary	Jeremy Orlebar	Arnold	2003
Media Literacy, A Reader	Macedo, Daniel and Shirley Steinberg,	Peter Lang, New York	2007

में इन्हें भी पढ़ा जा सकता है

Name of the Book	Author	Publisher	Year
टेलीविजन और क्राइम रिपोर्टिंग	वर्तिका नन्दा	राजकमल प्रकाशन	2011
मीडिया और जनसंवाद	वर्तिका नन्दा और उदय सहाय	सामयिक प्रकाशन	2009
कॉरपोरेट मीडिया, दलाल स्ट्रीट	दिलीप मंडल	राजकमल प्रकाशन	2011
पत्रकारिता की लक्ष्मण रेखा	आलोक मेहता	सामयिक प्रकाशन	2006
मीडिया की खबर	अरविंद मोहन	शिल्पायन	2008
टेलीविजन की कहानी	श्याम कश्यप और मुकेश कुमार	राजकमल प्रकाशन	2008