Advertising and the Women

1. Fair and Lovely: Can renaming a fairness cream stop colourism? https://www.bbc.com/news/world-asia-india-53182169

2. Explained: Why dropping the ‘Fair’ from Fair & Lovely matters – or does it? https://indianexpress.com/article/explained/fair-and-lovely-rebranding-hindustan-lever-racism-protests-6476480/

3. Critics Slam Unilever Rebrand Of ‘Fair & Lovely’ Skin Lightener As ‘Glow & Lovely’ https://www.forbes.com/sites/jemimamcevoy/2020/07/02/critics-slam-unilever-rebrand-of-fair--lovely-skin-lightener-as-glow--lovely/?sh=56830af94b7a

4. Fair and Lovely advertisements controversies and how they got out of them http://www.bmmguru.in/fair-and-lovely-advertisements-controversies-and-how-they-got-out-of-them/

5. The crazy skin-lightening ads that have been banned in India https://digiday.com/marketing/four-ads-wont-see-indian-television-ever/

6. Doing Well by Doing Good- Case Study: ‘Fair & Lovely’ Whitening Cream https://www.un.org/esa/coordination/DWDG.Fair.Lovely.SMJ.pdf

7. Cultural Norms, Fair & Lovely, and Advertising https://fba.aiub.edu/Files/Uploads/MKT110006.pdf

8. Ethical Issues in the Marketing of Skin Lightening Products https://researchonline.jcu.edu.au/38000/1/38000%20Eagle%20et%20al%202014.pdf

9. India debates 'racist' skin cream ads http://news.bbc.co.uk/2/hi/south_asia/3089495.stm (Parliamentary debate,2003)

10. Impact of Advt of Fair And Lovely on Student Customers In Satara https://arseam.com/sites/default/files/published-papers/paper-7%20Issue-11%20Full%20paper%20%20%20page%2094-106%20Dr.%20Rajashri%20%20Ramesh%20Chavan%20%20%20Dec-2015%20.pdf

11. Fair & Lovely ads through the ages https://www.indiantelevision.com/mam/media-and-advertising/ad-campaigns/fair-lovely-ads-through-the-ages-200705

12. Perceptions Of Fairness: A Comparative Critique Of The Use Of Lifestyle Advertising In The Promotion Of Skin Lightening Products https://core.ac.uk/download/pdf/77106216.pdf

13. Ethical Norms In Fairness Cream Advertisement http://www.caluniv.ac.in/global-mdia-journal/Comm-Nov-2017/C1.pdf

14. All that glows is not ‘white’ – the ‘fair’ legal saga of ‘fairness creams’ https://www.cnbctv18.com/views/all-that-glows-is-not-white-the-fair-legal-saga-of-fairness-creams-6317291.htm

15. The Politics of Fair & Lovely (on the use of the name for a policy on black money and its political criticism) https://www.sundayguardianlive.com/opinion/3574-politics-fair-and-lovely