DISSERTATIONS: Research Work

 TOPICS

Appropriation and ignorance in modern cinema with regard to lgbtqi plus communities

Significance of music in communication: A case study of Tinka Jail Radio

How Disney and the golden age of animation (1930s to 60s) has paved a way for film and animation today

Role of public relations in branding

Media Trial: Effects on rights of individuals and Judiciary & Right to a Fair Trial

Community radio

The Efficacy of EduBlogs as Alternative Learning Tools in Higher Education

Marketing and PR in social media: how the use of Instagram build and maintains custome relationships

Constructing Realities: The Role of Internet Memes in Shaping Perceptions of the Youth

Crime in OTT and the way this genre is capturing attention of the youth in India

Appropriation and ignorance in modern cinema with regard to lgbtqi plus communities

Significance of music in communication: A case study of Tinka Jail Radio

How Disney and the golden age of animation (1930s to 60s) has paved a way for film and animation today

Role of public relations in branding

Media Trial: Effects on rights of individuals and Judiciary & Right to a Fair Trial

Community radio

The Efficacy of EduBlogs as Alternative Learning Tools in Higher Education

Marketing and PR in social media: how the use of Instagram build and maintains custome relationships

Constructing Realities: The Role of Internet Memes in Shaping Perceptions of the Youth

Crime in OTT and the way this genre is capturing attention of the youth in India

Appropriation and ignorance in modern cinema with regard to lgbtqi plus communities

Significance of music in communication: A case study of Tinka Jail Radio

How Disney and the golden age of animation (1930s to 60s) has paved a way for film and animation today

Role of public relations in branding

Media Trial: Effects on rights of individuals and Judiciary & Right to a Fair Trial

Community radio

The Efficacy of EduBlogs as Alternative Learning Tools in Higher Education

Marketing and PR in social media: how the use of Instagram build and maintains custome relationships

Constructing Realities: The Role of Internet Memes in Shaping Perceptions of the Youth

Crime in OTT and the way this genre is capturing attention of the youth in India

Appropriation and ignorance in modern cinema with regard to lgbtqi plus communities

Significance of music in communication: A case study of Tinka Jail Radio

How Disney and the golden age of animation (1930s to 60s) has paved a way for film and animation today

Role of public relations in branding

Media Trial: Effects on rights of individuals and Judiciary & Right to a Fair Trial

Community radio

The Efficacy of EduBlogs as Alternative Learning Tools in Higher Education

Marketing and PR in social media: how the use of Instagram build and maintains custome relationships

Constructing Realities: The Role of Internet Memes in Shaping Perceptions of the Youth

Crime in OTT and the way this genre is capturing attention of the youth in India

Appropriation and ignorance in modern cinema with regard to lgbtqi plus communities

Books on Unique Topics

Disclaimer: The note/s given below is/ are a compilation of information taken from various sources. The references to the sources are provided at the end. The views expressed in the note/s are those of the concerned student/s/ intern/s. The blogger or the compiler will not be responsible in any manner whatsoever regarding the authenticity of the information provided in the note/s.

Name of the Book: Range: Why Generalists Triumph in a Specialized World

Author: David Epstein

Year of Publishing: 2019

Synopsis:

“The question I set out to explore was how to capture and cultivate the power of breadth, diverse experience, and interdisciplinary exploration, within systems that increasingly demand hyper-specialization, and would have you decide what you should be before first figuring out who you are.” David Epstein examined the world's most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields--especially those that are complex and unpredictable--generalists, not specialists, are primed to excel. Generalists often find their path late, and they juggle many interests rather than focusing on one. They're also more creative, more agile, and able to make connections their more specialized peers can't see. Epstein's basic argument is that focus on early specialization is unwarranted. Starting in the world of sports he contrasts Tiger Woods (who specialized early as a golfer) with Roger Federer (who was much later to focus on tennis) and argues that when he looks more broadly at successful people, they "seemed to have more Roger than Tiger in their development stories". He then argues that while specialization is useful for the kinds of problems in closed predictable environments like a chess game or playing music, the modern world is characterized by wicked problems which requires us to deal with a new situation where we can't rely on perfecting from known experience. As he puts it: "And that is what a rapidly changing, wicked world demands – conceptual reasoning skill that can connect new ideas and work across contexts". He then expands on this general idea to argue that range, combining knowledge and experience from multiple fields and late specialization is a better focus than early specialization.

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Name of the Book: Quiet: The Power of Introverts in a World That Can't Stop Talking

Author: Susan Cain

Year of Publishing: 2012

Synopsis:

At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts—Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak—that we owe many of the great contributions to society. In Quiet, Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture. She also introduces us to successful introverts—from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Passionately argued, superbly researched, and filled with indelible stories of real people, Quiet has the power to permanently change how we see introverts and, equally important, how they see themselves. Taking the reader on a journey from Dale Carnegie’s birthplace to Harvard Business School and from a Tony Robbins seminar to an evangelical megachurch, Cain charts the rise of the Extrovert Ideal in the twentieth century and explores its far-reaching effects. She talks to Asian-American students who feel alienated from the brash, backslapping atmosphere of American schools. She questions the dominant values of American business culture, where forced collaboration can stand in the way of innovation and where the leadership potential of introverts is often overlooked. And she draws on cutting-edge research in psychology and neuroscience to reveal the surprising differences between extroverts and introverts.

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References:
https://www.goodreads.com/book/show/41795733-range
https://davidepstein.com/the-range/
https://www.goodreads.com/book/show/8520610-quiet
https://susancain.net/book/quiet/

Compiled by:
Stuti Garg
Batch of 2024
B.A. (Hons.) Journalism
Lady Shri Ram College for Women, University of Delhi

मैंने आवाज को देखा है

अतीत को समेटते हुए हुए भविष्य की खिड़की को खोलने के काम को बखूबी किया है- ब्रॉडकास्टर विजय लक्ष्मी सिन्हा की किताब – मैंने आवाज को देखा है- ने । प्रकाशन विभाग से प्रकाशित यह किताब आकाशवाणी की यात्रा को सामने रखती है जिसे आज की पीढ़ी काफी हद तक जानती तक नहीं।

1921 में शुरू हुई रेडियो की एक छोटी से यात्रा से लेकर अब तक कैसे साहित्य, समाज, संस्कृति इतिहास, राजनीति, शिक्षा सरोकार- इन सब को  समेटते हुए आकाशवाणी ने जिंदगियों को छू लिया है, उसे यह  किताब विस्तार से कहती है। इस किताब को 9 हिस्सों में बांटा गया है- आकाशवाणी, रेडियो समाचार, रेडियो साहित्य, संगीत, श्रव्य नाटक, महिला कार्यक्रम, बाल कार्यक्रम, क्रमीय कार्यक्रम और विविध भारतीय।

खास बात यह है कि विजयलक्ष्मी सिन्हा खुद बरसों आकाशवाणी का हिस्सा रहीं। उनके पास गहरे अनुभवों और संस्मरणों का संसार है। ।मीडिया के छात्रों के लिए यह किताब जरूरी है। प्रकाशन विभाग देश की एक सम्मानित और स्थापित प्रकाशन संस्था है लेकिन तब भी इस किताब को वह जगह नहीं मिल पाई जिसकी, वह असल में हकदार है।

Catalogue Documentation of Faculty Publications in LSR: NAAC Cycle 2: 2016- 2022

Lady Shri Ram College for Women has had a legacy of prolific and accomplished academics over the decades since its establishment. And there is no doubt that this rich legacy continues to thrive till today.

On 13th and 14th of July 2022, the National Assessment and Accreditation Council (NAAC) paid a visit to the college after five years. The purpose of NAAC visit is to derive an understanding of the ‘Quality Status’ of institutions. Our Principal, Dr. Suman Sharma oversaw the entire process of supervising the NAAC preparations. Under her able leadership, all the 15 departments of LSR worked tirelessly to put forth the best show. 

Media Research Cell: A platform facilitating student learning and development

Media Research Cell, Department of Journalism, was established under the guidance of Dr Vartika Nanda in July 2021. It is the first peer-based research cell in the college enabling students to gain essential industry-required experience while also aiding the activities of the department with research and related support. 

The cell aims to foster among students the art of media research and associated skills to make them future-ready as a professional. Members of the cell have so far obtained specific impetus in newsletter-making, blog-making, and academic research and presentation. The contribution of the students is vital to the overall growth and development of the Department of Journalism. 

Review of Books: An Initiative by Media Research Cell

 

Friday, January 7, 2022

 

Review of Books: An Initiative by Media Research Cell, Department of Journalism, Lady Shri Ram College

In November 2021, Media Research Cell, established under the aegis of Dr. Vartika Nanda, invited entries from scholars and authors engaged in journalistic writings for review.

For the team of journalism students devoted towards exploration in the field of media practices, the initiative introduced a new realm of the industry previously unacquainted with the members. Through submission of their work, media writers were offered an opportunity to gain varied perspectives of the diverse budding journalists of the cell as well as the esteemed faculty members of the department.

The initiative also offered a platform for students to showcase their writing skills and receive critical feedback. Facilitation in research, access to quality study material and a deeper appreciation of the field of media were some of the objectives which laid the basis for this initiative. A stepping stone to enrich young minds with knowledge and relevant reviewing skills as well as to inculcate the habit of reading and writing, the initiative has emerged as a fresh learning opportunity for the students.

The Media Research Cell co-headed by Samridhi Chugh and Shivangi Chopra consists of 7 students in the Research Team and 10 students in the Design Team. The members are as follows:

Research Team: Jaisila Bajaj, Kriti Kumar, Priyanka, Priyanshi Bhardwaj, Sakshi Suman, Satakshi Darmwal and Tanya Pratap

Design Team: Anjita Sharma, Jahanvi Aggarwal, Jhanvi Jain, Kriti Kumar, M Muskan Devi, Priyanka, Priyanshi Bhardwaj, Puja Bhuyan, Samriddhi Chaudhary and Vidhi Gupta

Written by:

Jaisila Bajaj

Batch of 2023

B.A.(Hons.) Journalism

Lady Shri Ram College for Women

 

 

Media Research Cell: Six months of growth and learning

 Media Research Cell: Six months of growth and learning

Media Research Cell, Department of Journalism, Lady Shri Ram College for Women is proud to celebrate six months filled with growth, learning and exuberance under the aegis of Teacher-in-Charge, Dr. Vartika Nanda.

Established in July 2021, the Cell has been conceived as a part of the Department’s Peer Mentorship Programme to offer a team of meritorious students a conducive platform to exchange knowledge on relevant subjects in the field of media. It is aimed at helping member-students learn the art of media research and associated skills, and prepare them as ready-professionals for the future.

History and Growth of Aaj Tak

Disclaimer: The note/s given below is/are a compilation of information taken from various sources. The references to the sources are provided at the end. The views expressed in the note/s are those of the concerned student/s/intern/s. The blogger or the compiler will not be responsible in any manner whatsoever regarding the authenticity of the information provided in the note/s.

These notes are being compiled to help the students for educational purposes during the Covid-19 pandemic.

 Introduction:

Aaj Tak, a Hindi news channel run by the TV Today Network, is one of the oldest news channels in India. According to the Broadcast Audience Research Council, Aaj Tak is one of the most-watched media channels in terms of viewership. Even on Youtube, it has the highest number of subscribers - over 47 million.

How to Write an Article

Disclaimer: The note/s given below is/ are a compilation of information taken from various sources. The references to the sources are provided at the end. The views expressed in the note/s are those of the concerned student/s/ intern/s. The blogger or the compiler will not be responsible in any manner whatsoever regarding the authenticity of the information provided in the note/s.

These notes are being compiled to help the students for educational purposes during Covid-19 pandemic.

What is an article? 

An article is a piece of writing written for a large audience. The main motive behind writing an article is that it should be published in either newspapers or magazines or journals so as to make some difference to the world. It may be the topics of interest of the writer or it may be related to some current issues. The topic can either be serious or not-so-serious; Same goes for its tone and language.

Objectives of Article Writing

An article is written with the following objectives:

•   It brings out the topics or the matter of interest in the limelight
•       The article provides information on the topics
•       It offers suggestions and pieces of advice
•       It influences the readers and urges them to think
•       The article discusses various stories, persons, locations, rising-issues, and technical developments

The Format of Article Writing

An article must be organized in a proper way so as to draw the attention of the readers. The basic outline for an article writing format is:

• ●      Heading / Title
• ●      A line having the writer’s name
• ●      Body (the main part of the article, 2 – 3 paragraphs)
• ● Conclusion (Ending paragraph of the article with the opinion or recommendation, anticipation or an appeal)

Key Steps

Think of the topic you want to write the article about. Only after you’ve decided your topic you can go ahead and undertake the further steps in the process one by one:

●      Target Audience: Identify the concerning reading group

●      Purpose: Find the objective or aim of writing the article

●      Collect & Select: Gather as such information as possible. Also, identify the details that are most significant

●      Organize: Arrange the information and the facts in a logical way

Once you’ve taken care of all the above steps you move forward to the final step - writing.

●      While writing an article, always use proper grammar, spelling, and proper punctuations

●      Use vocabulary skill

●      Keep the introduction of the topic catching, interesting, and short

●      Discuss the opinion and the matter in an organized and descriptive manner

 

Common Mistakes in the Article Writing Format

Now that you know the steps of article writing and the article writing format, the occurrence of mistakes becomes obvious. Some of the common mistakes are:

●      Not using facts or quotes or similar cases

●      The language should not be too formal

●      The article must be in easy language for better understanding

●      The title of the article must be catchy and clearly understandable

●      No use of paragraphs

Expressing personal views is fine but the author must never talk about himself/herself

Points to Keep in Mind for the Article Writing Format

●      The topics of the articles should be unique and relevant

●      The article has to get attention

●      It has to be interesting

●      It has to be easy to read

●      The reader is identified

●      Find the main goal of writing an article. The goal can be anything from providing information, entertainment, and advice or for comparing, etc.

●      The title must be eye-catching, clear, and interesting

●      The introduction or the starting paragraph must be highly attentive. Use your vocabulary skills or try to use some interrogative words for the start

●      Use clear statements and make assertions

●      Avoid repetition and over the top logic and reasons

●      Use the style of paragraph writing and write the contents uniquely and unambiguously

●      Avoid using the points which interest you only and not for the general public

●      Write a good and logical ending

 

References

●      https://www.toppr.com/guides/business-correspondence-and-reporting/article-writing/steps-of-article-writing/

●      https://www.masterclass.com/articles/how-to-write-a-good-article-quickly

●      https://www.bbc.co.uk/bitesize/guides/z27cmnb/revision/5

 

Edited and Compiled by

Sakshi Suman

Batch of 2023

B.A. (Hons.) Journalism

Lady Shri Ram College for Women

How to Write a Press Release

Disclaimer: The note/s given below is/ are a compilation of information taken from various sources. The references to the sources are provided at the end. The views expressed in the note/s are those of the concerned student/s/ intern/s. The blogger or the compiler will not be responsible in any manner whatsoever regarding the authenticity of the information provided in the note/s.

These notes are being compiled to help the students for educational purposes during Covid-19 pandemic.

What is a Press Release?

A press release is a short, compelling news story written by a public relations professional and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication.

• The press release should contain all the essential information (who? what? where? when? how? and most importantly why?) for the journalist to easily produce his own story.

• A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It's typically tied to a business or organization and provided to the media through a variety of means.

• The goal of writing and issuing a press release is to garner positive press about your company or client. Press releases aren't only used for promoting positive events like product releases or expansion plans. They also can be a PR professional's sharpest weapon when defending a client against bad publicity during a crisis.

The Major Goals of writing a Press Release :

➢ To notify the media about an event in hopes that they will spread the word.
➢ To share something about your business, hoping a reporter will see a story in your press release and write an actual news article about it.
➢ To promote your business' appearance on the internet via blogs, websites, and social networks.

• A press release should read like a news story, written in third-person, citing quotes and sources and containing standard press release information.
• The standard press release begins with contact information, most likely the name, phone number and e-mail address of the person who wrote the release.
• Then comes the headline, arguably the most important four or five words in the whole press release. The headline will be what the journalist reads first. It should be intriguing, newsworthy and unique.
• Below the headline often comes a brief, one-line summary of the press release. Like the headline, the summary should draw the reader in quickly and motivate them to learn more.
• Since a press release is supposed to look and feel like a story in a newspaper, it's important to include a location and date stamp at the beginning of the first paragraph.
• The rest of the body of the press release should answer all of the questions a journalist might have about the product, service or event that you're announcing. Although a press release is a public relations tool, it should not read as overly promotional. If it sounds too much like a sales pitch, it will lose credibility in the eyes of the journalist.
• Press releases typically end with a short description of the company or organization that's issuing the release, along with a call to action. The call to action could be to participate in the event being promoted, to take a test drive of the product, or simply to find out more by contacting the author of the press release.
• Writing an effective press release involves developing a story idea that's unique, timely and newsworthy. According to the American Heritage Dictionary, news is "any new information" or coverage of "current events," so a press release won't pique the interest of journalists unless it contains something truly original or is closely tied to current events.
• The next step is to find the specific journalists and media outlets that would be most interested in the story. Journalists typically work a "beat," covering a certain type of news like politics, cars or food. Determine the news area relevant to your idea and send press releases to the journalists who cover that beat.
• It's important to remember that journalists are human beings like the rest of us and are more likely to pay attention to a press release from a "friend" than from a complete stranger. That's why public relations professionals cultivate relationships with members of the media. If you're writing press releases, it's smart to contact journalists who cover your industry to determine what stories interest them.
• First, you must come up with a killer headline. Since most press releases are now sent by email, a poorly written subject line will earn an instant delete. Headlines must read like actual newspaper headlines, something informative and newsy, but creative and engaging enough to draw the reader in.
• Press releases shouldn't be more than 300-400 words, and the reader should be able to understand the gist of the story in the first two sentences. Keep the tone and style appropriate for the content. If you're pitching a local TV news station, keep it conversational and the copy short so it can easily be adapted for reading on air. A press release for a newspaper should be meticulously spell-checked, follow Associated Press (AP) style and contain quotes and sources to back up claims.
• Don't forget to include detailed contact information on the press release, including your name, telephone number, fax number, e-mail address and any relevant Web site links. Most of all, a successful press release doesn't just state the facts, but tells a compelling story that journalists will want to share with their readers and viewers.

REFERENCES

➢https://money.howstuffworks.com/business-communications/how-press-releases-work5.htm

➢ https://www.thebalancesmb.com/what-is-a-press-release-3515529

Compiled by

Priyanka
Batch of 2023
B.A. (Hns.) Journalism
Lady Shri Ram College for Women