SEMESTER I
C1 Introduction to Journalism
Unit 1 -
Understanding News Ingredients of news News: meaning, definition, nature The
news process: from the event to the reader (how news is carried from event to
reader) Hard news vs. Soft news, basic components of a news story Attribution,
embargo, verification, balance and fairness, brevity, dateline, credit line,
byline.
Unit 2 -
Different forms of print-A historical Perspective Yellow journalism Penny
press, tabloid press Language of news- Robert Gunning: Principles of clear
writing Rudolf Flesch formula- skills to write news
Unit 3 -
Understanding the structure and construction of news Organising a news story,
5W‘s and 1H, Inverted pyramid Criteria for news worthiness, principles of news
selection Use of archives, sources of news, use of internet
Unit 4 –
Different mediums-a comparison Language and principles of writing: Basic
differences between the print, electronic and online journalism Citizen
journalism
Unit 5 -
Role of Media in a Democracy Responsibility to Society Press and Democracy
Contemporary debates and issues relating to media Ethics in journalism
Readings: -
Bruce D. Itule and Douglas A. Anderson.
News writing and reporting for today’s media; McGraw Hill Publication, 2000. -
M.L. Stein, Susan Paterno& R. Christopher Burnett. News writer’s Handbook:
An Introduction to Journalism; Blackwell Publishing,2006. - George Rodmann.
Mass Media in a Changing World; Mcgraw Hill Publication,2007. - Carole Flemming
and Emma Hemmingway. An Introduction to Journalism; Vistaar Publications,2006.
- Richard Keeble. The Newspaper’s Handbook; Routledge Publication,2006.
C2 Introduction to Media and
Communication
Unit I Media
and Everyday Life Mobile phones, Television, Ring tones, Twitter The Internet‐ discussion around media and everyday life Discussions around mediated and non mediated
communication
Unit II Communication and Mass Communication Forms of
Communication, Levels of Communication Mass Communication and its Process
Normative Theories of the Press Media and the Public Sphere
Unit III Mass Communication and Effects Paradigm Direct
Effects; Mass Society Theory, Propaganda Limited Effects; Individual Difference
Theory, Personal Influence Theory
Unit IV Cultural Effects and the Emergence of an
Alternative Paradigm Cultural Effects: Agenda Setting, Spiral of Silence,
Cultivation Analysis Critique of the effects Paradigm and emergence of
alternative paradigm
Unit V Four
Models of Communication Transmission models Ritual or Expressive models
Publicity Model Reception Model
Readings:
Michael Ruffner and Michael Burgoon,
Interpersonal Communication (New York, Holt, Rinehart and Winston 1981, 21‐34; 59‐72 John Fiske, Introduction to Communication Studies, (Routledge 1982),
pp 1‐38 Dennis McQuail, Mass Communication Theory, (London, Sage, 2000), pp 1‐11; 41‐54; 121‐133 (fourth Edition) Baran and Davis, Mass Communication Theory, Indian
Edition, (South West Coengate Learning, 2006) pages 42‐64; 71‐84; 148‐153; 298‐236 Kevin Williams, Understanding Media Theory, (2003), pp.168‐188 Robin Jeffrey, Cell Phone Nation: How Mobile
Phones have Revolutionized Business, Politics and Ordinary Life in India. New
Delhi: Hachette (2013) Ravi Sundaram, The Art of Rumour in the Age of Digital
Reproduction, The Hindu, August 19, 2012 http://www.thehindu.com/news/national/the-art-of-rumour-in-the-age-of-digitalreproduction/article3792723.ece
(Unit 1) ShohiniGhosh, ―Inner and Outer Worlds of Emergent Television Cultures,‖ in No Limits: Media Studies from India, Ed. Ravi Sundaram. New Delhi:
Oxford (2013).
SEMESTER II
C3 Reporting and Editing for Print
UNIT 1 Covering news
Reporter- role, functions and qualities General assignment reporting/ working
on a beat; news agency reporting. Covering Speeches, Meetings and Press
Conferences Covering of beats- crime, courts, city reporting, local reporting,
MCD, hospitals, health, education, sports;
UNIT 2 Interviewing/Types of news leads Interviewing: doing
the research, setting up the interview, conducting the interview News
Leads/intros, Structure of the News Story–Inverted Pyramid style; Lead:
importance, types of lead; body of the story; attribution, verification
Articles, features, types of features and human interest stories, leads for
features, difference between articles and features.
UNIT 3 The
Newspaper newsroom Newsroom, Organizational setup of a newspaper, Editorial
department Introduction to editing: Principles of editing, Headlines;
importance, functions of headlines, typography and style, language, types of
headline, style sheet, importance of pictures, selection of news pictures Role
of sub/copy-editor, News editor and Editor, chief of bureau, correspondents
Editorial page: structure, purpose, edits, middles, letters to the editor,
special articles, light leader Opinion pieces, op. Ed page
UNIT 4 Trends in sectional news Week-end pullouts,
Supplements, Backgrounders columns/columnists
UNIT 5 Understanding
media and news Sociology of news: factors affecting news treatment, paid news,
agenda setting, pressures in the newsroom, trial by media, gatekeepers.
Objectivity and politics of news Neutrality and bias in news
Readings
The Art of Editing, Baskette and
Scissors, Allyn and Bacon Publication Dynamics of Journalism and Art of
Editing, S.N. Chaturvedi, Cyber Tech Publications News Writing and Reporting
for Today‘s Media, Bruce Itule and Douglas Anderson, McGraw Hill Publication
Modern newspaper practice: A primer on the press, F.W. Hodgson, Focal Press
Reporting for the Media, Fred Fedler and John R. Bender, Oxford University
Press The Newspaper‘s Handbook, Richard Keeble, Routledge Publication
Principles of Editorial Writing, MacDougall and Curtis Daniel, W.C. Brown Co.
Publishers News Reporting and Writing. Mencher, Melvin. MC Graw Hill, NY. 2003
Mass Communication Theory, Denis McQuail, Sage Publications Reporting for the
Print media‗. (2nd ed) . ;Fedler, Fred. Harcout, Bruce Jovanovich Inc.,
Internal Assessment: Internal assessment may be based on covering the
beats and writing reports / interviewing personalities, celebrities etc. Exercises
on editing copies, writing headlines, writing features, structuring a dummy
editorial page, writing editorials etc. Discussions on current affairs, tests,
debates and tests may be held regularly.
C4 Media and Cultural Studies
Unit I Understanding Culture Mass Culture, Popular Culture,
Folk Culture Media and Culture
Unit II- Critical Theories Frankfurt School, Media as
Cultural Industries Political Economy, Ideology and Hegemony
Unit III Representation Media as Texts Signs and Codes in
Media Discourse Analysis Genres Representation of nation, class, caste and
gender issues in Media
Unit IV Audiences Uses and Gratification Approach
Reception Studies Active Audiences Women as Audiences Sub Cultures; Music and
the popular, Fandom
Unit V Media
and Technologies Folk Media as a form of Mass Culture, live performance;
Audience in live Performance Media technologies; Medium is the Message;
Technological Determinism; New Media and Cultural forms
Readings
AS Media Studies: An Essential
Introduction Edited by Philip Rayner, Peter Wall and Stephen Kruger, Routledge
(Covers Unit II, III, IV and V) John Fiske, 1982, Introduction to Communication
Studies, Routledge (Covers Unit II, Ideology and Meanings and Unit III Signs
and codes ) Dennis McQuail, 2000, (fourth Edition) Mass Communication Theory,
London, Sage (Covers Unit IV, Media Technologies) Baran and Davis, Mass
Communication Theory (covers Unit II, III and IV) John Storey. Cultural Theory
and Popular Culture: An Introduction. London: Pearson Longman. 2009 Kevin
Williams, Understanding Media Theory (Covers Unit II, III and IV) Media
Cultures by Nick Stevenson, 2002, Second Edition, SAGE James Clifford, Tony
Benett, Raymond Williams, Stuart Hall, John Storey Short Extracts from writings
by Adorno and Horkheimer, Radway, Roland Barthes, Mcluhan Parmar S. Traditional
Folk Media in India, 1975, New Delhi, Geka Books
SEMESTER III
C5 Introduction to Broadcast Media
Unit 1 - Basics of
Sound Concepts of sound-scape, sound culture Types of sound-Sync, Non-Sync,
Natural sound, Ambience Sound Sound Design-Its Meaning with examples from
different forms Sound recording techniques Introduction to microphones
Characteristics of Radio as a medium
Unit 2 -
Basics of Visual What is an image, electronic image, television image Digital
image, Edited Image(politics of an image) What is a visual?(still to moving)
Visual Culture Changing ecology of images today Characteristics of Television
as a medium
Unit 3 -
Writing and Editing Radio News Elements of a Radio News Story: Gathering,
Writing/Reporting. Elements of a Radio News Bulletins Working in a Radio News
Room Introduction to Recording and Editing sound. (Editing news based capsule
only).
Unit 4 -
Writing and Editing Television News Basics of a Camera- (Lens &
accessories) Electronic News Gathering (ENG) & Electronic field Production
(EFP) (Concept) Visual Grammar – Camera Movement, Types of Shots, Focusing,
Visual Perspective. Elements of a Television News Story: Gathering,
Writing/Reporting. Elements of a Television News Bulletins Basics of Editing
for TV- Basic Soft-wares and Techniques (for editing a news capsule).
Unit 5- Broadcast News: Critical Issues and Debates
Public Service Broadcasters - AIR and DD News - Voice of India? (Analysis of
News on National Broadcasters) Changing Character of Television News ( 24 -hrs
news format, News Production cycle, News 'Lingo', News 'Formulae' ? News as
Event, Performance and Construction.
Readings:
Zettl Herbert, Television Production
Handbook. (Pgenos: 20-80, 85-135) Robert c Allen and Annette Hill (Ed- 2004),
The Television Reader, Routledge (Pgenos: 10- 40) P.C Chatterjee, Broadcasting
in India, New Delhi, Sage 1987(Page nos- 25- 78) The Radio Handbook, by Carrol
Fleming, Rout ledge (London & New York 2002) (Pgenos: 47- 105) . Suggested
Resources &Documentaries- -News Bulletins in English and Hindi on National
and Private channels (as teaching material) -Documentary- ‗The future of
Television News.‘
C6 History of the Media
Unit I History
of Print Media 10 Lectures Media and Modernity: Print Revolution , Telegraph,
Morse Code Yellow Journalism, Evolution of Press in United States, Great
Britain and France History of the Press in India: Colonial Period, National
Freedom Movement Gandhi and Ambedkar as Journalists and Communicators
Unit II Media in the Post Independence Era 10 Lectures
Emergency and Post Emergency Era Changing Readership, Print Cultures, Language
Press
Unit III Sound Media 14 Lectures Emergence of radio
Technology, The coming of Gramophone Early history of Radio in India History of
AIR: Evolution of AIR Programming Penetration of radio in rural India‐Case studies Patterns of State Control; the Demand for Autonomy FM:
Radio Privatization Music: Cassettes to the Internet
Unit IV Visual Media 16 Lectures The early years of
Photography, Lithography and Cinema From Silent Era to the talkies Cinema in
later decades The coming of Television and the State‘s Development Agenda
Commercialization of Programming (1980s) Invasion from the Skies: The Coming of
Transnational Television (1990s) Formation of PrasarBharati
Readings:
Briggs, A and Burke, P, Social History
of Media: From Gutenberg to the Internet, (Polity Press , 2010) (Chapter 2 and
Chapter 5) ParthasarthyRangaswami, Journalism in India from the Earliest to the
Present Day, (Sterling Publishers, 1989). Jeffrey, Robin, India‘s News Paper
Revolution: Capitalism, Politics and the Indian Language Press, (New Delhi,
Oxford 2003) Manuel, Peter Cassette Culture page, (Chicago, University of
Chicago Press, 1993), 1‐ 32 Chatterjee, P.C, Broadcasting in India page (New Delhi, Sage, 1991) ‐39‐57 Neurath P. ―Radio Farm Forum as a Tool of Change in Indian Villages,”
Economic Development of Cultural Change, vol 10, No. 3 (pp 275‐283) David Page and William Crawley, Satellites Over South Asia, (Sage,
2001) Chapter 2, chapter 8 and Chapter 9. Das, Biswajit, “Mediating Modernity:
Colonial Discourse and Radio Broadcasting in India,‖ Communication Processes Vol 1: Media and Mediation, B. Bel, B. Das, J. Brower, Vibhodh Parthasarthi, G.
Poitevin (Ed.) (Sage 2005) Parthasarthi, Vibhodh, ―Constructing a ‗New Media
Market: Merchandising the Talking Machine‖ in
Communication Processes Vol 1: Media and Mediation, B. Bel, B. Das, J. Brower,
Vibhodh Parthasarthi, G. Poitevin (Ed.) (Sage 2005)
Eric Barnouw and Krishnaswamy, Indian Film, (New York, Oxford University press,
1980), 2nd Edition, Chapters "Beginnings," & "Three Get
Started," John V. Vilanilam, ―The Socio Cultural dynamics of Indian Television:
From SITE to Insight toPrivatisation,‖ in
Television in Contemporary Asia by David French and Michael Richards (Ed)
(Sage, 2000). Elen McDonald ―The modernizing of communication: Vernacular
Publishing in Nineteenth Century Maharashtra‖ Asian Survey, 8‐7, (1968) pp 589‐606 Francis Robinson (1993) Technology and Religious change: Islam and
the impact of Print; Modern Asian Studies, Vol 27, No. 1 (Feb) pp. 229‐251. Seminar Issue October 1997, Indian Language Press G.N.S Raghavan,
Early years of PTI, PTI story: Origin and Growth of Indian
Press, (Bombay, Press Trust of India, (1987), 92‐119 Melissa
Butcher Transnational Television, Cultural Identity and Change, (New Delhi,
Sage, 2003) 49‐77 V. Ratnamala, ambedkar and media - http://roundtableindia.co.in/index.php?option=com_content&view=article&id=4992:ambed
kar-and-media&catid=119:feature&Itemid=132 Hindi Dalit Literature and
the Politics of Representation by Sarah Beth Hunt (New Delhi: Routledge), 2014;
pp 264.
Topics for Student Presentations
1. A comparative study of a Community
Radio project and any of AIR‘s Local Radio stations.
2. A case study of radio programmes like
Faujibhaiyonkeliyeand behnokakaryakramand kutchmahila radio
3. Trace the transformation of
certain traditional musical genres like devotional music, ghazals and folk
songs with the advent of cassette technology. 3. Compare the history of Cinema
with the history of other visual media.
4. Do a visual presentation on cartoons
that appeared in Indian Newspapers during the period of Emergency and the
debate around censorship of media by the Indian state.
5. Presentations on the importance of
archiving. The state of archives of Indian cinema, News papers, music and
photographs.
6. A discussion on digital
archives.
C7 Advertising and Public Relations
Unit 1-Introduction
to Advertising Meaning and history Advertising Importance and Functions a)
Advertising as a tool of communication, b) Role of Advertising in Marketing
mix, PR Advertising Theories and Models-AIDA model, DAGMAR Model,Maslow‘s
Hierarchy Model, communication theories applied to advertising Types of
advertising and New trends Economic,cultural, Psychological and Social aspects
of advertising Ethical & Regulatory Aspects of Advertising-Apex Bodies in
Advertising-AAAI, ASCI and their codes.
Unit 2-
Advertising through Print, electronic and online media Types of Media for
advertising Advertising Objectives, Segmentation, Positioning and Targeting
Media selection, Planning, Scheduling Marketing Strategy and Research and
Branding Advertising department vs. Agency-Structure, and Functions Advertising
Budget Campaign Planning, Creation and Production
Unit-3 Public Relations-Concepts and practices Introduction
to Public Relations Growth and development of PR Importance, Role and Functions
of PR Principles and Tools of Public relations Organisation of Public
relations: In house department vs consultancy. PR in govt. and Private Sectors
Govt‘s Print, Electronic, Publicity, Film and Related Media Organizations
Unit 4-PR-Publics
and campaigns Research for PR Managing promotions and functions PR
Campaign-planning, execution, evaluation Role of PR in Crisis management
Ethical issues in PR-Apex bodies in PR- IPRA code - PRSI,PSPF and their
codes.
Unit 5 –
Social Media Marketing Social Media Technologies and Management Inetgrated
Marketing Communication Developing Social Networks Social Media Strategies,
Tactics and Ethics Social Media Tools Measurement Strategies and ROI
List of Projects
1. Design an ad copy for a product
2. Script writing for electronic media (
Radio jingle, TV Commercial)
3 Planning & Designing advertising
campaigns
4. Critical evaluation of advertisements
5. Writing a press release.
6. Planning and designing PR campaign
7. Assignment on crisis management
Readings 1. David Ogilvy, Ogilvy on Advertising,Pan/Prion
Books 2. Frank Jefkins,Advertising Made Simple, Rupa& Co. 3. Chunawalla ,
Advertising Theory And Practice, Himalaya Publishing House 4. JethwaneyJaishri,
Advertising, Phoenix Publishing House 5. Jefkins Frank Butterworth, Public
Relation Techniques, Heinmann Ltd. 6. Heath Robert L, Handbook of Public
Relations, Sage Publications, 7 .Dennis L. Wilcose& Glen T, Public
Relations, Pearson 8. Cutlip S.M and Center A.H., Effective Public Relations,
Prentice Hall 9. Kaul J.M., NoyaPrakash, Public Relation in India,
Calcutta
SEMESTER IV
C8 Introduction to New Media
Unit 1 Key Concepts and Theory Defining new media,
terminologies and their meanings – Digital media, new media, online media et
al.; Information society and new media, Technological Determinism,
Computermediated-Communication (CMC), Networked Society.
Unit 2 Understanding Virtual Cultures and Digital Journalism
Internet and its Beginnings, Remediation and New Media technologies, Online
Communities, User Generated Content and Web 2.0, Networked Journalism,
Alternative Journalism; Social Media in Context, Activism and New Media
Unit 3 Digitization
of Journalism Authorship and what it means in a digital age, Piracy, Copyright,
Copyleft and Open Source, Digital archives, New Media and Ethics
Unit 4 Overview
of Web Writing Linear and Non-linear writing, Contextualized Journalism,
Writing Techniques, Linking, Multimedia, Storytelling structures
Unit 5 Visual
and Content Design Website planning and visual design, Content strategy and
Audience Analysis, Brief history of Blogging, Creating and Promoting a
Blog.
Suggested Readings: Vincent Miller. Understanding digital culture.
Sage Publications, 2011. Lev Manovich. 2001. ―What is New Media?‖ In The Language of New Media. Cambridge: MIT Press. pp. 19-48. Siapera,
Eugenia. Understanding new media. Sage, 2011. Introduction. Baym, Nancy K. Personal Connections in the Digital Age. Polity,
2010. Chapter 3. Goldsmith, Jack, and Tim Wu. 2006. Who Controls the Internet?
Illusions of Borderless World. Oxford University Press US. O‘Reilly, Tim.
(2005). What is web 2.0: Design patterns and business models for the next
generations software. Oreilly.com, retrieved from
http://oreilly.com/web2/archive/whatis web-20.html Grossman, ―Iran Protests:
Twitter, the Medium of the Movement‖ Lemann,
Nicholas. 2006. Amateur Hour: Journalism without Journalists. The New Yorker, August 7. Available at
http://www.newyorker.com/archive/2006/08/07/060807fa_fact1 Xiang, Biao. 2005.
Gender, Dowry and the Migration System of Indian Information Technology
Professionals. Indian Journal of Gender Studies 12: 357-380.
C9 Development Communication
UNIT 1 Development:
Concept, concerns, paradigms Concept of development Measurement of development
Development versus growth Human development Development as freedom Models of
development Basic needs model Nehruvian model Gandhian model Panchayati raj
Developing countries versus developed countries UN millennium dev goals
UNIT 2 Development
communication: Concept and approaches Paradigms of development: Dominant
paradigm, dependency, alternative paradigm Dev comm. approaches – diffusion of
innovation, empathy, magic multiplier Alternative Dev comm. approaches:
Sustainable Development Participatory Development Inclusive Development Gender
and development Development support comm. – definition, genesis, area woods
triangle
UNIT 3 Role of media in development Mass Media as a tool for development Creativity, role and performance of each media-comparative study of pre and post liberalization eras Role, performance record of each medium- print, radio, tv, video, traditional media Role of development agencies and NGOs in development communication Critical appraisal of dev comm. programmes and govt. schemes: SITE, KrishiDarshan, Kheda, Jhabua, MNREGA; Cyber media and dev – e-governance, e chaupal, national knowledge network, ICT for dev narrow castingDevelopment support communication in India in the areas of: agriculture, health & family welfare, population, women empowerment, poverty, unemployment, energy and environment, literacy, consumer awareness, Right to Information (RTI).
UNIT 4 Practising development communication Strategies for
designing messages for print Community radio and dev Television programmes for
rural india (KrishiDarshan) Using new media technologies for development.
Development Journalism and rural reporting in India
UNIT 5 Rural
Journalism Information needs in rural areas; Use of traditional media for
development in rural areas; Rural newspapers; Critical appraisal of mainstream
media‘s reportage on rural problems and issues; Specific features of tribal
society; Information needs in tribal setting; Critical appraisal of mainstream
media‘s reportage on tribal problems and issues;
Suggested Readings: Rogers Everett M : Communication and Development-
Critical Perspective, Sage, New Delhi, 2000 SrinivasR.Melkote& H. Leslie
Steeves: Communication For Development In The Third World, Sage Publications.
Belmont CA : Technology Communication Behaviour, Wordsworth Publication, New
Delhi, 2001. Dr. Anil Kumar : Mass Media and Development Issues,
BhartiPrakashan, Upadhyay Varanasi, 2007. UNDP : Human Development Report
(published every year), Oxford University Press, New Delhi. World Bank : World
Development Report (published every year) Oxford University Press, New Delhi.
Wilbur Schramm : Mass Media and National Development- the role of information
in developing countries, UNESCO/ Stanford University Press, 1964. AmartyaSen :
Development as freedom, Alfred A Knopf, New York, 1999. DayaThussu : Media on
the move: Global flow and contra flow: Routledge, London, 2006. D V R Murthy :
Development Journalism, What Next? Kanishka Publication, New Delhi, 2007.
Ghosh&Pramanik : Panchayat System in India, Kanishka Publication, New
Delhi, 2007. ShivaniDharmarajan : NGOs as Prime Movers, Kanishka Publication,
New Delhi, 2007. What Do We Mean By Development: An Article by Nora C Quebral
in International Development Review, Feb, 1973, P-25. Modern Media in Social
Development : Harish Khanna. \
C10 Media Ethics and the Law
Unit-I Ethical
Framework And Media practice Freedom of expression (Article 19(1)(a) and
Article 19(1)2) Freedom of expression and defamation- Libel and slander Issues
of privacy and Surveillance in Society Right to Information Idea of Fair
Trial/Trial by Media Intellectual Property Rights Media ethics and cultural
dependence Student PresentationsPhotocopied material for Study Packs in India;
Aaron Swartz. Attack on Freedom of artists and authors
Unit 2 Media
Technology and Ethical Parameters Live reporting and ethics Legality and
Ethicality of Sting Operations, Phone Tapping etc Ethical issues in Social
media ( IT Act 2000, Sec 66 A and the verdict of The supreme court ) Discussion
of Important cases-eg- Operation Westend Some Related laws- Relevant sections
of Broadcast Bill, NBA guidelines Student PresentationsTehelka‘sWestend .
School Teacher Uma Khurana case
Unit 3- Representation and ethics Advertisement and Women
Pornography Related Laws and case studies- Indecent representation of Women
(Prohibition) Act, 1986 and rules 1987, Protection of Women against Sexual
Harassment Bill, 2007, Sec 67 of IT Act 2000 and 292 IPC etc Student
PresentationsStudents will submit on above mentioned topics.
Unit 4- Media and Regulation Regulatory bodies, Codes
and Ethical Guidelines Self Regulation Media Content- Debates on morality and
Accountability: Taste, Culture and Taboo Censorship and media debates
Unit 5- Media and Social Responsibility Economic
Pressures Media reportage of marginalized sections- children, dalits, tribals,
Gender Media coverage of violence and related laws - inflammatory writing (IPC
353), Seditionincitement to violence, hate Speech. Relevant Case Studies –
Muzaffarpur Riots, Attack on civil liberties of individuals and social
activists
Essential Reading list: · Thakurta, ParanjoyGuha, Media Ethics, Oxford
University Press, 2009 · Barrie mc Donald and Michel petheran Media
Ethics,mansell,1998 · Austin Sarat Where Law Meets Popular Culture (ed.),
The University of Alabama Press , 2011 · VikramRaghvan, Communication Law in India, Lexis
Nexis Publication,2007 · IyerVekat, Mass Media Laws and Regulations in
India-Published by AMIC, 2000 · William Mazzarella, Censorium: Cinema and the Open
Edge of Mass Publicity · RaminderKaur, William Mazzarella, Censorship in South
Asia: Cultural Regulation from Sedition to Seduction ·
Linda Williams, Hard Core: Power, Pleasure, and the "Frenzy of the
Visible"
SEMESTER V
C11 Global Media and Politics
Unit 1: Media and international communication: The advent of
popular media- a brief overview Propaganda in the inter-war years: Nazi
Propaganda, Radio and international communication
Unit II: Media and super power rivalry: Media during the
Cold War, Vietnam War, Disintegration of USSR; Radio free Europe, Radio
Liberty, Voice of America Communication debates: NWICO, McBride Commission and
UNESCO Unequal development and Third World concerns: North-South, Rich – Poor
Unit III : Global Conflict and Global Media World Wars and
Media Coverage post 1990: Rise of Al Jazeera The Gulf Wars: CNN‘s satellite
transmission, embedded Journalism 9/11 and implications for the media
Unit IV: Media and Cultural Globalization Cultural
Imperialism, Cultural politics: media hegemony and Global cultures,
homogenization, the English language Local/Global, Local/Hybrid
Unit V:
Media and the Global market Discourses of Globalisation: barrier–free economy,
multinationals, technological developments, digital divide Media conglomerates
and monopolies: Ted Turner/Rupert Murdoch Global and regional integrations: Zee
TV as a Pan-Indian Channel; Bollywood Entertainment: Local adaptations of
global programmes KBC/Big Boss/Others
Suggested readings: - DayaKishanThussu. International Communication:
Continuity and Change, Oxford University Press ,2003. - Yahya R. Kamalipour and
Nancy Snow. War, Media and Propaganda-A Global Perspective, Rowman and
Littlefield Publishing Group, 2004. - Communication and Society, Today and
Tomorrow “ Many Voices One World”Unesco Publication, Rowman and Littlefield
publishers, 2004. - Barbie Zelizer and Stuart Allan. Journalism after 9/11,
Taylor and FrancisPublication, 2012. - DayaKishanThussu .War and the media :
Reporting conflict 24x7, Sage Publications,2003. - Stuart Allan and Barbie
Zelizer. Reporting war : Journalism in war time, Routledge Publication, 2004. -
Lee Artz and Yahya R. Kamalipor. The Globalization of Corporate Media Hegemony,
New York Press,2003. - Yadava, J.S, Politics of news, Concept Publishing and
Co.1984. - ZahidaHussain and Vanita Ray. Media and communications in the third
world countries,Gyan Publications,2007. Additional Readings: - Choudhary,
Kameswar (ed) Globalisation, Governance Reforms and Development in India, Sage,
New Delhi, 2007. - Patnaik, B.N &ImtiazHasnain(ed). Globalisation:
language, Culture and Media, Indian Institute of Advanced Studies, Shimla,2006.
- Monroe, Price. Media Globalisation’ Media and Sovereignity, MIT press,
Cambridge,2002. - Singh, Yogendra. Culture Change in India: Identity and
Globalisation, Rawat Publication, New Delhi, 2000. - Lyn Gorman and David
McLean. Media and Society into the 21st Century: A Historical Inroduction. (2nd
Edition) Wiley-Blackwell, 2009. pp.82-135, 208-283. Internal Assessment: The
internal assessment will be based on assignments, group discussions and tests
conducted in class.
C12 Advanced Broadcast Media
Unit I‐ Public Service Broadcasting Public Service Model
in India (Policy and laws) Global Overview of Public Service Broadcasting
Community Radio, Community Video Participatory Communication Campus Radio
Unit II‐Private Broadcasting Private Broadcasting Model in India; Policy and Laws Structure, Functions and
Working of a Broadcast Channel Public and Private partnership in television and
Radio programming (India and Britain case studies)
Unit III: Broadcast Genres‐ Why am I
the 'Idiot Box'? ‐ Debates, Issues and Concerns of Television Genre
Various Evolving Contemporary Television genres: Drama, soap opera, comedy,
reality television, children's television, animation, prime time and day
time.
Unit IV ‐ Advanced Broadcast Production I
‐ (Radio) Writing and Producing for Radio
Public Service Advertisements Jingles Radio Magazine shows
UNIT V - Advanced Broadcast Production II - (Television)
Mixing Genres in Television Production‐ Music
Video for social comment/as documentary Mixing ENG and EFP Reconstruction in
News based Programming
Suggestive projects Ø Script writing Ø Presentation of experimental genere in Radio/ TV Ø
Presentation about PSBT and such organizations. Ø Script on Music Presentation Ø
Presentation of Commercial Channel functions. Ø Presentation on global broadcasting models &
Indian Broadcasting Models
Readings A. Glen Creeber, Toby Miller and John Tulloch,
The Television Genre Book (London: British Film Institute, 2009) B. Robert B
Musburger and Gorham Kindem, Introduction to media Production, (Elsevier: Focal
Press Focal Press)Pg‐95‐133, 179‐212 C. AmbrishSaxena, Radio in
New Avatar‐ AM to FM,(Delhi: Kanishka) , Pg‐ 92‐138, 271‐307 D. Ted White and Frank Barnas, Broadcast News, Writing Reporting
& Producing, (Elsevier, Focal Press ,2012) 3‐17, 245‐257, 279‐286 E. Herbert Zettl, Television Production Handbook, (Delhi : Akash Press, 2007 ) 190‐208
F.VinodPavarala, Kanchan K Malik, FACILITATING COMMUNITY RADIO IN INDIA:
Profiles of NGOs and their Community Radio Initiatives Other Voices (New Delhi:
Sage, 2007) G. Mc Leash, Robert, Radio Production (US: Taylor & Francis )
SEMESTER VI
C13 Advanced New Media
UNIT 1Basics
of New Media Frameworks – Genres and Environments Understanding New Media
Ecologies, Trans-medial Storytelling, Genres – Digital art, Digital Cinema –
New Media Fiction and Documentary, Gaming and Player Culture, Virality and
Memes, et al.; guerrilla media; curating media, festival, media spaces
UNIT 2 Sociology of the Internet and New Media Social
Construction of Technology, Utopian-Dystopian Interface, Digital inequalities –
Digital Divide and Access, Economy of New Media - Intellectual value; digital
media ethics, new media and popular culture.
UNIT 3 Critical New Media Who controls New Media, Questions
surrounding net neutrality and related issues, Surveillance and the state,
Cybersecurity and issues of privacy, the Internet and public sphere - politics
and public sphere in the digital age.
UNIT 4 Participatory
culture Convergence Culture - social media and participatory media culture,
digital fandom and online communities, Identity, Gender and new media- digital
media and identities, new media campaigns.
UNIT 5 Project
and Production Digital production in the form of shorts, video, podcast, video
blog, photo blog, blogs and microblogs etc. related to one of the above three
units or all, research and developmental techniques, ideas for final project,
scripting/production, social media marketing and publicity,
exhibition/screening
Things to Do: 1. Working in groups of
two/three the students will be required to undertake the production. The genre
can be decided by the faculty in charge. 2. They must also undertake a web
based art project or installation where they will experiment with cross
platform storytelling techniques leading to a development & understanding
of new strategies of exhibition and distribution. 3. An observational field
project on use of new media in Panchayats/rural areas like the Bharat Broadband
Project leading to a monograph/short is also recommended. 4. They should also
attempt creating a mobile capsule for social activism and marketing it through
social networks & actively participate in a Cyber Media campaign.
Readings: ―New Media and New Technologies‖ by Lister Dovey, Giddings, Grant & Kelly. (2003). Rosen, J. ―The
People Formerly Known as the Audience‖ What video
games have to teach us about language and
literacy. New York, NY: Palgrave Macmillan. Bogost, Ian. Persuasive games: The
expressive power of videogames. MIT Press, 2007. Bosker, ―Randi Zuckerberg:
Anonymity online has to go away‖ Negroponte, N. (1996). Being Digital, Part 3 [pp. 163-233] Jenkins, Henry. (2006).
Convergence Culture: Where Old and New Media Collide. New York, NY: NYU Press.
May, Keenan & Peter Newcomb. (2008, July) How the Web was won. Vanity Fair,
retrieved from http://www.vanityfair.com/culture/features/2008/07/internet200807
―Privacy vs. the Internet: Americans Should Not Be Forced to Choose‖ (ACLU report, 2008) Nakamura, ―Race In/For Cyberspace: Identity Tourism
and Racial Passing on the Internet‖
C14 Communication Research and Methods
Unit I – Introduction to Research Definition, Role, Function,
Basic and Applied Research, Scientific Approach, Role of theory in research,
Steps of Research (Research question, Hypothesis, Review of Literature….)
Unit II – Methods of Media Research Qualitative- Quantitative
Technique, Content Analysis, Survey Method, Observation Methods, Experimental
Studies, Case Studies, Narrative Analysis, Historical research.
Unit III – Sampling Need for Sampling, Sampling Methods, Representativeness
of the Samples, Sampling Error, Tools of data collection: Primary and Secondary
data-Questionnaire, Focus Groups, Telephone, Surveys, Online Polls, Published
work.
Unit IV- Methods of analysis and report writing Data
Analysis Techniques; Coding and Tabulation, Non-Statistical Methods
(Descriptive and Historical) Working with Archives; Library Research; Working
with Internet as a source; Writing Citations, Bibliography Writing the research
report
Unit V - Ethnographies and other Methods Readership and
Audience Surveys Ethnographies, textual analysis, discourse analysis Ethical
perspectives of mass media research
Readings: - Wimmer, Roger, D and Dominick, Joseph,R. Mass Media
Research, Thomson Wadsworth, 2006, pgs1-60; 65-81;83-98. - Arthur Asa Berger.
Media Research Techniques, Sage Publications, 1998. - John Fiske. Introduction
to Communication Studies, Routledge Publications,1982. - David Croteau and
William Hoynes. Media/Society: Industries, Images and Audiences, Forge Press (For
Case Studies) Amazon,2002. - Kothari, C.R. Research Methodology: Methods and
Techniques, New Age International Ltd. Publishers, 2004, pgs1-55; pgs95-120. -
Bertrand, Ina and Hughes, Peter. 2005. Media Research Methods; Audiences,
institutions, Texts. New York; Palgrave
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