The Art of Science Communication
Written by Janvi Jain
Date: 24th November 2021
An online workshop was organized by the Department of Journalism, LSR on 24th November 2021 on the topic - ‘The Art of Science Communication’. The workshop was conducted by Nimish Kapoor who has been working in Vigyan Prasar, an autonomous organization of the Department of Science & Technology, Government of India for the last 17 years. He has initiated numerous training programs in science communication and science film-making to promote the culture of science communication in Indian universities and mass communication institutes.
The workshop began with Nimish Kapoor explaining the relevance of science communication and how it is different from academic scientific writing. He also emphasized inculcating scientific temper in making informed decision making. He explained all the facets of science communication in detail including relevant and real-life examples. The concepts of 7Ws and 1H and 7CS were also discussed. He concluded the lecture by giving tips on how to structure one’s writing and make it more relevant. The workshop was really helpful for students wanting to pursue a career in the mentioned industry. The event concluded with students thanking Nimish Kapoor for his valuable time and enlightening words.
Mobile Journalism
Written by Janvi Jain
Date: 24th November 2021
An online workshop was organized by the Department of Journalism, LSR on 24th November 2021 on the topic- ‘Mobile Journalism: Pre-production to Post-production’. It was conducted by Twishy Vats, who is currently working as the Chief Content Officer at Inshorts. She pursued her master's degree from the Indian Institute of Mass Communication, New Delhi.
The relevance of news in short one-liners - the concept behind the app InShorts - was explained to the students. She also explained the importance of ethical mobile journalism, and how the credibility of a mobile journalist is extremely important. Ms. Vats also answered doubts raised by students regarding editing of mobile news and maintaining authenticity as a mobile journalist.
The workshop was really helpful for students in developing a holistic understanding of mobile journalism. The event concluded with the students thanking Twishy Vats for her valuable time and enlightening words.
Media Reporting of Women and Children
Written by Astha and Tenzin
Date: 9th February 2022
The second-year students (Batch of 2023) of the Department of Journalism, Lady Shri Ram College for Women, attended a guest lecture by Dr. Archana Kumari on 9th February 2022. Dr. Archana Kumari is an alumnus of the Indian Institute of Mass Communication (IIMC) and Jawaharlal Nehru University (JNU), New Delhi. She is working as an Assistant Professor in the Department of Mass Communication and New Media at the Central University of Jammu. Her areas of interest are Media Economics, Media Literacy, Development Communication, New Media and Digital Journalism, Media Research, and Advertising.
The lecture was divided into two sessions. In the first session, Dr. Archana Kumari presented the topic, Media Reporting of Children. She began the lecture by highlighting the lack of awareness about child abuse in society. She explained the role and responsibility of the media in pushing the government to make effective child protection policies and provide essential services to the aggrieved child by advocating such needs. She then brought out the loopholes in media coverage about sensitive issues such as child abuse. During the discussion, Dr. Kumari brought in a very crucial question that was eye-opening for the students - ‘Why are the victims given more attention than perpetrators?’ The second session focused on ‘Women’s Representation in Media’. She began with a detailed explanation of why the media matters as a whole. She then presented different advertisement examples to showcase how women were represented in the media to compare the nature of representation from then to now.
A vote of thanks was delivered to Dr. Archana Kumari by the students. The lecture was very informative, detailed, and above all, very helpful for the students. The students expressed their gratitude to Dr. Vartika Nanda (TIC, Department of Journalism) for organizing the lecture.
Intellectual Property Rights
Written by Jahanvi Aggrawal and Ritika Behera
Date:09-02-2022
The second-year students (Batch of 2023), Department of Journalism Lady Shri Ram College for Women attended a guest lecture on ‘Intellectual Property Rights’ on Wednesday, February 09, 2022. The lecture was conducted by final year students - Samridhi Chugh and Shivangi Chopra.
The lecture commenced with a basic yet insightful introduction to the topic ‘IPR’. The origin of the term and its development through the years were elaborated. Additionally, a small discussion about ‘Patent and Trademark Laws’ took place. Students were asked to give their point of view regarding the same. The explanation and theoretical understanding were built by using numerous examples and cases. Shivangi discussed the specifications of the Copyright Act, 1957, and the UGC Guidelines. A list of laws related to intellectual properties in India was intricately explained. The students were then made familiar with the procedure of registration of copyright along with a full-fledged explanation of each step.
The lecture was followed by a small doubt session. Dr. Vartika Nanda further enlightened students with more information, interesting facts, and insights regarding the same.
At the end of the lecture, all the students conveyed their thanks to Samridhi and Shivangi. The session was interactive and fruitful for the students. The students expressed their gratitude to Dr. Vartika Nanda (TIC, Department of Journalism) for organizing the lecture.
Media Ethics
Written by Jhanvi Negi and Anushree Mukherjee
Date: February 2nd, 2022
The second-year students (Batch of 2023) of the Department of Journalism, Lady Shri Ram College for Women, attended a guest lecture by Dr. Amit Nagpal on 2nd February 2022.
Dr. Amit Nagpal is a veteran teacher and practitioner of social media storytelling. With a career in mass media spanning over two and a half decades, he is a leading voice in business storytelling and social media leadership. Additionally, he is a proud recipient of accolades like the Dr. S Radhakrishnan Memorial National Media Network Award 2007, and the ASMA Blogger of the Year Award 2017.
The lecture began with acquainting the students with the idea, meaning, and importance of ‘mindfulness’ and the ‘presence of one’s mind’. He stirred a creative discussion highlighting the impact of one’s daily social media consumption, and the type of content that is consumed by people on a daily basis. The difference between ‘reaction’ and ‘response’ was explained in detail using a variety of real-life as well as hypothetical examples.
The students presented their views on how a sensitive but significant topic should be reported in the media. A parallel was drawn and explained among different media organizations which use different approaches when it comes to reporting sensitive cases. In this context, Dr. Nagpal discussed the significance of adhering to the journalistic code of conduct, ethics, and organizational norms. The distinction between ‘collectivistic’ and ‘individualistic’ culture in the workplace was also discussed in detail, specifically pertaining to the difference between ‘organizational loyalty and ‘individual loyalty’ in the workplace in today’s multimedia organizations.
The lecture ended with a vote of thanks given to Dr. Amit Nagpal by one of the attending students. The session came to be interactive and fruitful for the attendees as they remained positively participative throughout the lecture. The students found it to be immensely significant and helpful in understanding the world of digital marketing, social media management, professional storytelling, corporate communications, media ethics, etc.
Media Trial
Written by Vidhi Gupta and Anushree Mukherjee
Date: 16- 02 -2022
The second-year and first-year students (Batch of 2023 & 2024), Department of Journalism Lady Shri Ram College for Women attended a guest lecture on ‘Media Trial’ on Wednesday, February 16, 2022, by Anushree Mukherjee, a final year student of Journalism at Lady Shri Ram College for Women.
The lecture commenced with a detailed discussion about the meaning and scope of media trial. The similarities and differences between a court trial and a media trial were explained using the various laws and regulations prevalent in society. The media’s right to ‘Freedom of Speech and Expression' was discussed in contrast with the right of a suspect to receive a ‘Fair Trial' before the judicial system. The clash between both due to sensationalist media intervention in high-profile cases was understood as the negative side of media trials. She elucidated that being a student of journalism, it is necessary to keep aside the commercial factor while reporting cases of crime and maintain journalistic ethics of fairness, balance while removing circumstantial bias. The explanation was accompanied by examples and cases like the Jessica Lal case, Sushant Singh Rajput case, and Arushi Talwar case. Later, she touched upon the factors that are affected by media trials, such as judicial fairness and individual rights. Using examples, the students understood that the public, as well as the judiciary, are susceptible to form biases due to media’s sensational narratives, and the impact it has on the proceedings of the case. At last, the media trial that ensued during the double-murder case of Arushi Talwar and Hemraj was discussed in detail.
The lecture was followed by a doubt session where students asked their queries and shared their own knowledge about the topic. Dr. Vartika Nanda further enlightened students with insights about the same. Students also discussed the nature of media representation and interpretation as shown in movies, books, and shows during high-profile criminal cases.
At the end of the lecture, the students thanked Anushree for explaining this important topic to the students. The session was interactive and fruitful for the students. The students expressed their gratitude to Dr. Vartika Nanda (TIC, Department of Journalism) for organizing the lecture.
Social Media Audience Measurement
Written by Anushree Mukherjee
Date: 8th March 2022
An online guest lecture was organized by the Department of Journalism, LSR on 8th March 2022 on the topic – ‘Social Media Audience Measurement’. The lecture was organized on the special occasion of Women’s Day. It was conducted over the time span of one hour.
The lecture was delivered by Professor P. Sasikala. She is currently the Head of the Department of New Media Technology at Makhanlal Chaturvedi National University of Journalism and Communication (MCNUJC). The vision of her department is to identify, understand and impart new-media-based content and technology, create digital content productions for learning, and organize training programs for students of mass communication.
The lecture began with the guest speaker mentioning the theme of Women’s Day for 2022 - ‘Gender Equality Today for a Sustainable Tomorrow’ and its significance.
Professor Sasikala asked the students which social media applications they like to use on a daily basis. There was a short discussion on how video-based content would dominate the world of new media in the coming years. Many audience measurement applications designed for social media were discussed. Students were made aware of various methods and tools that are used to study the audience to track their engagement, impressions and reach, response rate, and time. One such application was Keyhole, which is primarily designed to measure audience interest. Students learned to use the interface and its features of Keyhole using a guided virtual tour of the website. The discussion extended to include the upcoming aspects of qualitative and quantitative analytics in the world of digital media.
Final Cut Pro
Written by M Muskan Devi and Anushree Mukherjee
Date: 5th April 2022
The second-year students of the Department of Journalism, Lady Shri Ram College for Women attended a workshop on the topic ‘ Final Cut Pro’ on Tuesday, April 5, 2022. The workshop was conducted by Vinay Shinde, currently working as the Editor at Humaramovie Media Labs Pvt. Limited. He has completed his specialisation in editing from ZIMA.
The workshop began with a basic introduction to Final Cut Pro and how it is used in the domain of editing videos. Students were given a visual guide on importing and exporting videos. The students learned about various transition features and the concept of ‘timeline’ in the application. He also taught many tricks to refine one’s editing skills, such as seamlessly reducing the gap between two video clips. Students were made aware of specific techniques in Final Cut Pro such as J cut and L cut.
Towards the end, a doubt session was held where students got the opportunity to clear their queries. The session was extremely fruitful and beneficial for the students. The event concluded with the faculty and the students thanking Vinay Shinde for his valuable time and inputs.
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