May 10, 2012

BA (Hons) Journalism, Delhi University Syllabus

SEMESTER I 
C1 Introduction to Journalism 

Unit 1 - Understanding News Ingredients of news News: meaning, definition, nature The news process: from the event to the reader (how news is carried from event to reader) Hard news vs. Soft news, basic components of a news story Attribution, embargo, verification, balance and fairness, brevity, dateline, credit line, byline. 

Unit 2 - Different forms of print-A historical Perspective Yellow journalism Penny press, tabloid press Language of news- Robert Gunning: Principles of clear writing Rudolf Flesch formula- skills to write news 

Unit 3 - Understanding the structure and construction of news Organising a news story, 5W‘s and 1H, Inverted pyramid Criteria for news worthiness, principles of news selection Use of archives, sources of news, use of internet

Unit 4 – Different mediums-a comparison Language and principles of writing: Basic differences between the print, electronic and online journalism Citizen journalism 

Unit 5 - Role of Media in a Democracy Responsibility to Society Press and Democracy Contemporary debates and issues relating to media Ethics in journalism 

Readings: - 
Bruce D. Itule and Douglas A. Anderson. News writing and reporting for today’s media; McGraw Hill Publication, 2000. - M.L. Stein, Susan Paterno& R. Christopher Burnett. News writer’s Handbook: An Introduction to Journalism; Blackwell Publishing,2006. - George Rodmann. Mass Media in a Changing World; Mcgraw Hill Publication,2007. - Carole Flemming and Emma Hemmingway. An Introduction to Journalism; Vistaar Publications,2006. - Richard Keeble. The Newspaper’s Handbook; Routledge Publication,2006.

 C2 Introduction to Media and Communication 

Unit I Media and Everyday Life Mobile phones, Television, Ring tones, Twitter The Internet‐ discussion around media and everyday life Discussions around mediated and non mediated communication 

Unit II Communication and Mass Communication Forms of Communication, Levels of Communication Mass Communication and its Process Normative Theories of the Press Media and the Public Sphere 

Unit III Mass Communication and Effects Paradigm Direct Effects; Mass Society Theory, Propaganda Limited Effects; Individual Difference Theory, Personal Influence Theory 

Unit IV Cultural Effects and the Emergence of an Alternative Paradigm Cultural Effects: Agenda Setting, Spiral of Silence, Cultivation Analysis Critique of the effects Paradigm and emergence of alternative paradigm 

Unit V Four Models of Communication Transmission models Ritual or Expressive models Publicity Model Reception Model 

Readings
Michael Ruffner and Michael Burgoon, Interpersonal Communication (New York, Holt, Rinehart and Winston 1981, 21‐34; 59‐72 John Fiske, Introduction to Communication Studies, (Routledge 1982), pp 1‐38 Dennis McQuail, Mass Communication Theory, (London, Sage, 2000), pp 1‐11; 41‐54; 121‐133 (fourth Edition) Baran and Davis, Mass Communication Theory, Indian Edition, (South West Coengate Learning, 2006) pages 42‐64; 71‐84; 148‐153; 298‐236 Kevin Williams, Understanding Media Theory, (2003), pp.168‐188 Robin Jeffrey, Cell Phone Nation: How Mobile Phones have Revolutionized Business, Politics and Ordinary Life in India. New Delhi: Hachette (2013) Ravi Sundaram, The Art of Rumour in the Age of Digital Reproduction, The Hindu, August 19, 2012 http://www.thehindu.com/news/national/the-art-of-rumour-in-the-age-of-digitalreproduction/article3792723.ece (Unit 1) ShohiniGhosh, ―Inner and Outer Worlds of Emergent Television Cultures,‖ in No Limits: Media Studies from India, Ed. Ravi Sundaram. New Delhi: Oxford (2013). 

 SEMESTER II 
C3 Reporting and Editing for Print 

 UNIT 1 Covering news Reporter- role, functions and qualities General assignment reporting/ working on a beat; news agency reporting. Covering Speeches, Meetings and Press Conferences Covering of beats- crime, courts, city reporting, local reporting, MCD, hospitals, health, education, sports; 

UNIT 2 Interviewing/Types of news leads Interviewing: doing the research, setting up the interview, conducting the interview News Leads/intros, Structure of the News Story–Inverted Pyramid style; Lead: importance, types of lead; body of the story; attribution, verification Articles, features, types of features and human interest stories, leads for features, difference between articles and features. 

UNIT 3 The Newspaper newsroom Newsroom, Organizational setup of a newspaper, Editorial department Introduction to editing: Principles of editing, Headlines; importance, functions of headlines, typography and style, language, types of headline, style sheet, importance of pictures, selection of news pictures Role of sub/copy-editor, News editor and Editor, chief of bureau, correspondents Editorial page: structure, purpose, edits, middles, letters to the editor, special articles, light leader Opinion pieces, op. Ed page 

UNIT 4 Trends in sectional news Week-end pullouts, Supplements, Backgrounders columns/columnists 

UNIT 5 Understanding media and news Sociology of news: factors affecting news treatment, paid news, agenda setting, pressures in the newsroom, trial by media, gatekeepers. Objectivity and politics of news Neutrality and bias in news

Readings 
The Art of Editing, Baskette and Scissors, Allyn and Bacon Publication Dynamics of Journalism and Art of Editing, S.N. Chaturvedi, Cyber Tech Publications News Writing and Reporting for Today‘s Media, Bruce Itule and Douglas Anderson, McGraw Hill Publication Modern newspaper practice: A primer on the press, F.W. Hodgson, Focal Press Reporting for the Media, Fred Fedler and John R. Bender, Oxford University Press The Newspaper‘s Handbook, Richard Keeble, Routledge Publication Principles of Editorial Writing, MacDougall and Curtis Daniel, W.C. Brown Co. Publishers News Reporting and Writing. Mencher, Melvin. MC Graw Hill, NY. 2003 Mass Communication Theory, Denis McQuail, Sage Publications Reporting for the Print media‗. (2nd ed) . ;Fedler, Fred. Harcout, Bruce Jovanovich Inc., 

 Internal Assessment: Internal assessment may be based on covering the beats and writing reports / interviewing personalities, celebrities etc. Exercises on editing copies, writing headlines, writing features, structuring a dummy editorial page, writing editorials etc. Discussions on current affairs, tests, debates and tests may be held regularly.

C4 Media and Cultural Studies 

 Unit I Understanding Culture Mass Culture, Popular Culture, Folk Culture Media and Culture

Unit II- Critical Theories Frankfurt School, Media as Cultural Industries Political Economy, Ideology and Hegemony 

Unit III Representation Media as Texts Signs and Codes in Media Discourse Analysis Genres Representation of nation, class, caste and gender issues in Media 

Unit IV Audiences Uses and Gratification Approach Reception Studies Active Audiences Women as Audiences Sub Cultures; Music and the popular, Fandom 

Unit V Media and Technologies Folk Media as a form of Mass Culture, live performance; Audience in live Performance Media technologies; Medium is the Message; Technological Determinism; New Media and Cultural forms 

Readings
AS Media Studies: An Essential Introduction Edited by Philip Rayner, Peter Wall and Stephen Kruger, Routledge (Covers Unit II, III, IV and V) John Fiske, 1982, Introduction to Communication Studies, Routledge (Covers Unit II, Ideology and Meanings and Unit III Signs and codes ) Dennis McQuail, 2000, (fourth Edition) Mass Communication Theory, London, Sage (Covers Unit IV, Media Technologies) Baran and Davis, Mass Communication Theory (covers Unit II, III and IV) John Storey. Cultural Theory and Popular Culture: An Introduction. London: Pearson Longman. 2009 Kevin Williams, Understanding Media Theory (Covers Unit II, III and IV) Media Cultures by Nick Stevenson, 2002, Second Edition, SAGE James Clifford, Tony Benett, Raymond Williams, Stuart Hall, John Storey Short Extracts from writings by Adorno and Horkheimer, Radway, Roland Barthes, Mcluhan Parmar S. Traditional Folk Media in India, 1975, New Delhi, Geka Books 

SEMESTER III 
C5 Introduction to Broadcast Media 

 Unit 1 - Basics of Sound Concepts of sound-scape, sound culture Types of sound-Sync, Non-Sync, Natural sound, Ambience Sound Sound Design-Its Meaning with examples from different forms Sound recording techniques Introduction to microphones Characteristics of Radio as a medium

Unit 2 - Basics of Visual What is an image, electronic image, television image Digital image, Edited Image(politics of an image) What is a visual?(still to moving) Visual Culture Changing ecology of images today Characteristics of Television as a medium 

Unit 3 - Writing and Editing Radio News Elements of a Radio News Story: Gathering, Writing/Reporting. Elements of a Radio News Bulletins Working in a Radio News Room Introduction to Recording and Editing sound. (Editing news based capsule only). 

Unit 4 - Writing and Editing Television News Basics of a Camera- (Lens & accessories) Electronic News Gathering (ENG) & Electronic field Production (EFP) (Concept) Visual Grammar – Camera Movement, Types of Shots, Focusing, Visual Perspective. Elements of a Television News Story: Gathering, Writing/Reporting. Elements of a Television News Bulletins Basics of Editing for TV- Basic Soft-wares and Techniques (for editing a news capsule). 

Unit 5- Broadcast News: Critical Issues and Debates Public Service Broadcasters - AIR and DD News - Voice of India? (Analysis of News on National Broadcasters) Changing Character of Television News ( 24 -hrs news format, News Production cycle, News 'Lingo', News 'Formulae' ? News as Event, Performance and Construction. 

Readings
Zettl Herbert, Television Production Handbook. (Pgenos: 20-80, 85-135) Robert c Allen and Annette Hill (Ed- 2004), The Television Reader, Routledge (Pgenos: 10- 40) P.C Chatterjee, Broadcasting in India, New Delhi, Sage 1987(Page nos- 25- 78) The Radio Handbook, by Carrol Fleming, Rout ledge (London & New York 2002) (Pgenos: 47- 105) . Suggested Resources &Documentaries- -News Bulletins in English and Hindi on National and Private channels (as teaching material) -Documentary- ‗The future of Television News.‘ 

C6 History of the Media  

Unit I History of Print Media 10 Lectures Media and Modernity: Print Revolution , Telegraph, Morse Code Yellow Journalism, Evolution of Press in United States, Great Britain and France History of the Press in India: Colonial Period, National Freedom Movement Gandhi and Ambedkar as Journalists and Communicators

Unit II Media in the Post Independence Era 10 Lectures Emergency and Post Emergency Era Changing Readership, Print Cultures, Language Press

Unit III Sound Media 14 Lectures Emergence of radio Technology, The coming of Gramophone Early history of Radio in India History of AIR: Evolution of AIR Programming Penetration of radio in rural India‐Case studies Patterns of State Control; the Demand for Autonomy FM: Radio Privatization Music: Cassettes to the Internet 

Unit IV Visual Media 16 Lectures The early years of Photography, Lithography and Cinema From Silent Era to the talkies Cinema in later decades The coming of Television and the State‘s Development Agenda Commercialization of Programming (1980s) Invasion from the Skies: The Coming of Transnational Television (1990s) Formation of PrasarBharati 

Readings: 
Briggs, A and Burke, P, Social History of Media: From Gutenberg to the Internet, (Polity Press , 2010) (Chapter 2 and Chapter 5) ParthasarthyRangaswami, Journalism in India from the Earliest to the Present Day, (Sterling Publishers, 1989). Jeffrey, Robin, India‘s News Paper Revolution: Capitalism, Politics and the Indian Language Press, (New Delhi, Oxford 2003) Manuel, Peter Cassette Culture page, (Chicago, University of Chicago Press, 1993), 1‐ 32 Chatterjee, P.C, Broadcasting in India page (New Delhi, Sage, 1991) ‐39‐57 Neurath P. ―Radio Farm Forum as a Tool of Change in Indian Villages,” Economic Development of Cultural Change, vol 10, No. 3 (pp 275‐283) David Page and William Crawley, Satellites Over South Asia, (Sage, 2001) Chapter 2, chapter 8 and Chapter 9. Das, Biswajit, “Mediating Modernity: Colonial Discourse and Radio Broadcasting in India,‖ Communication Processes Vol 1: Media and Mediation, B. Bel, B. Das, J. Brower, Vibhodh Parthasarthi, G. Poitevin (Ed.) (Sage 2005) Parthasarthi, Vibhodh, ―Constructing a ‗New Media Market: Merchandising the Talking Machine‖ in Communication Processes Vol 1: Media and Mediation, B. Bel, B. Das, J. Brower, Vibhodh Parthasarthi, G. Poitevin (Ed.) (Sage 2005) Eric Barnouw and Krishnaswamy, Indian Film, (New York, Oxford University press, 1980), 2nd Edition, Chapters "Beginnings," & "Three Get Started," John V. Vilanilam, ―The Socio Cultural dynamics of Indian Television: From SITE to Insight toPrivatisation,‖ in Television in Contemporary Asia by David French and Michael Richards (Ed) (Sage, 2000). Elen McDonald ―The modernizing of communication: Vernacular Publishing in Nineteenth Century Maharashtra‖ Asian Survey, 8‐7, (1968) pp 589‐606 Francis Robinson (1993) Technology and Religious change: Islam and the impact of Print; Modern Asian Studies, Vol 27, No. 1 (Feb) pp. 229‐251. Seminar Issue October 1997, Indian Language Press G.N.S Raghavan, Early years of PTI, PTI story: Origin and Growth of Indian Press, (Bombay, Press Trust of India, (1987), 92‐119 Melissa Butcher Transnational Television, Cultural Identity and Change, (New Delhi, Sage, 2003) 49‐77 V. Ratnamala, ambedkar and media - http://roundtableindia.co.in/index.php?option=com_content&view=article&id=4992:ambed kar-and-media&catid=119:feature&Itemid=132 Hindi Dalit Literature and the Politics of Representation by Sarah Beth Hunt (New Delhi: Routledge), 2014; pp 264. 

Topics for Student Presentations 
1. A comparative study of a Community Radio project and any of AIR‘s Local Radio stations. 
2. A case study of radio programmes like Faujibhaiyonkeliyeand behnokakaryakramand kutchmahila radio
 3. Trace the transformation of certain traditional musical genres like devotional music, ghazals and folk songs with the advent of cassette technology. 3. Compare the history of Cinema with the history of other visual media. 
4. Do a visual presentation on cartoons that appeared in Indian Newspapers during the period of Emergency and the debate around censorship of media by the Indian state. 
5. Presentations on the importance of archiving. The state of archives of Indian cinema, News papers, music and photographs.
 6. A discussion on digital archives.

C7 Advertising and Public Relations  

Unit 1-Introduction to Advertising Meaning and history Advertising Importance and Functions a) Advertising as a tool of communication, b) Role of Advertising in Marketing mix, PR Advertising Theories and Models-AIDA model, DAGMAR Model,Maslow‘s Hierarchy Model, communication theories applied to advertising Types of advertising and New trends Economic,cultural, Psychological and Social aspects of advertising Ethical & Regulatory Aspects of Advertising-Apex Bodies in Advertising-AAAI, ASCI and their codes. 

Unit 2- Advertising through Print, electronic and online media Types of Media for advertising Advertising Objectives, Segmentation, Positioning and Targeting Media selection, Planning, Scheduling Marketing Strategy and Research and Branding Advertising department vs. Agency-Structure, and Functions Advertising Budget Campaign Planning, Creation and Production 

Unit-3 Public Relations-Concepts and practices Introduction to Public Relations Growth and development of PR Importance, Role and Functions of PR Principles and Tools of Public relations Organisation of Public relations: In house department vs consultancy. PR in govt. and Private Sectors Govt‘s Print, Electronic, Publicity, Film and Related Media Organizations 

Unit 4-PR-Publics and campaigns Research for PR Managing promotions and functions PR Campaign-planning, execution, evaluation Role of PR in Crisis management Ethical issues in PR-Apex bodies in PR- IPRA code - PRSI,PSPF and their codes. 

Unit 5 – Social Media Marketing Social Media Technologies and Management Inetgrated Marketing Communication Developing Social Networks Social Media Strategies, Tactics and Ethics Social Media Tools Measurement Strategies and ROI 

List of Projects 
1. Design an ad copy for a product 
2. Script writing for electronic media ( Radio jingle, TV Commercial)
3 Planning & Designing advertising campaigns
4. Critical evaluation of advertisements
5. Writing a press release. 
6. Planning and designing PR campaign
7. Assignment on crisis management 

Readings 1. David Ogilvy, Ogilvy on Advertising,Pan/Prion Books 2. Frank Jefkins,Advertising Made Simple, Rupa& Co. 3. Chunawalla , Advertising Theory And Practice, Himalaya Publishing House 4. JethwaneyJaishri, Advertising, Phoenix Publishing House 5. Jefkins Frank Butterworth, Public Relation Techniques, Heinmann Ltd. 6. Heath Robert L, Handbook of Public Relations, Sage Publications, 7 .Dennis L. Wilcose& Glen T, Public Relations, Pearson 8. Cutlip S.M and Center A.H., Effective Public Relations, Prentice Hall 9. Kaul J.M., NoyaPrakash, Public Relation in India, Calcutta 

SEMESTER IV 
C8 Introduction to New Media 

Unit 1 Key Concepts and Theory Defining new media, terminologies and their meanings – Digital media, new media, online media et al.; Information society and new media, Technological Determinism, Computermediated-Communication (CMC), Networked Society. 

Unit 2 Understanding Virtual Cultures and Digital Journalism Internet and its Beginnings, Remediation and New Media technologies, Online Communities, User Generated Content and Web 2.0, Networked Journalism, Alternative Journalism; Social Media in Context, Activism and New Media 

Unit 3 Digitization of Journalism Authorship and what it means in a digital age, Piracy, Copyright, Copyleft and Open Source, Digital archives, New Media and Ethics 

Unit 4 Overview of Web Writing Linear and Non-linear writing, Contextualized Journalism, Writing Techniques, Linking, Multimedia, Storytelling structures 

Unit 5 Visual and Content Design Website planning and visual design, Content strategy and Audience Analysis, Brief history of Blogging, Creating and Promoting a Blog. 

Suggested Readings: Vincent Miller. Understanding digital culture. Sage Publications, 2011. Lev Manovich. 2001. ―What is New Media?‖ In The Language of New Media. Cambridge: MIT Press. pp. 19-48. Siapera, Eugenia. Understanding new media. Sage, 2011. Introduction. Baym, Nancy K. Personal Connections in the Digital Age. Polity, 2010. Chapter 3. Goldsmith, Jack, and Tim Wu. 2006. Who Controls the Internet? Illusions of Borderless World. Oxford University Press US. O‘Reilly, Tim. (2005). What is web 2.0: Design patterns and business models for the next generations software. Oreilly.com, retrieved from http://oreilly.com/web2/archive/whatis web-20.html Grossman, ―Iran Protests: Twitter, the Medium of the Movement‖ Lemann, Nicholas. 2006. Amateur Hour: Journalism without Journalists. The New Yorker, August 7. Available at http://www.newyorker.com/archive/2006/08/07/060807fa_fact1 Xiang, Biao. 2005. Gender, Dowry and the Migration System of Indian Information Technology Professionals. Indian Journal of Gender Studies 12: 357-380.

C9 Development Communication

UNIT 1 Development: Concept, concerns, paradigms Concept of development Measurement of development Development versus growth Human development Development as freedom Models of development Basic needs model Nehruvian model Gandhian model Panchayati raj Developing countries versus developed countries UN millennium dev goals 

UNIT 2 Development communication: Concept and approaches Paradigms of development: Dominant paradigm, dependency, alternative paradigm Dev comm. approaches – diffusion of innovation, empathy, magic multiplier Alternative Dev comm. approaches: Sustainable Development Participatory Development Inclusive Development Gender and development Development support comm. – definition, genesis, area woods triangle

UNIT 3
Role of media in development Mass Media as a tool for development Creativity, role and performance of each media-comparative study of pre and post liberalization eras Role, performance record of each medium- print, radio, tv, video, traditional media Role of development agencies and NGOs in development communication Critical appraisal of dev comm. programmes and govt. schemes: SITE, KrishiDarshan, Kheda, Jhabua, MNREGA; Cyber media and dev – e-governance, e chaupal, national knowledge network, ICT for dev narrow castingDevelopment support communication in India in the areas of: agriculture, health & family welfare, population, women empowerment, poverty, unemployment, energy and environment, literacy, consumer awareness, Right to Information (RTI). 

UNIT 4 Practising development communication Strategies for designing messages for print Community radio and dev Television programmes for rural india (KrishiDarshan) Using new media technologies for development. Development Journalism and rural reporting in India 

UNIT 5 Rural Journalism Information needs in rural areas; Use of traditional media for development in rural areas; Rural newspapers; Critical appraisal of mainstream media‘s reportage on rural problems and issues; Specific features of tribal society; Information needs in tribal setting; Critical appraisal of mainstream media‘s reportage on tribal problems and issues; 

Suggested Readings: Rogers Everett M : Communication and Development- Critical Perspective, Sage, New Delhi, 2000 SrinivasR.Melkote& H. Leslie Steeves: Communication For Development In The Third World, Sage Publications. Belmont CA : Technology Communication Behaviour, Wordsworth Publication, New Delhi, 2001. Dr. Anil Kumar : Mass Media and Development Issues, BhartiPrakashan, Upadhyay Varanasi, 2007. UNDP : Human Development Report (published every year), Oxford University Press, New Delhi. World Bank : World Development Report (published every year) Oxford University Press, New Delhi. Wilbur Schramm : Mass Media and National Development- the role of information in developing countries, UNESCO/ Stanford University Press, 1964. AmartyaSen : Development as freedom, Alfred A Knopf, New York, 1999. DayaThussu : Media on the move: Global flow and contra flow: Routledge, London, 2006. D V R Murthy : Development Journalism, What Next? Kanishka Publication, New Delhi, 2007. Ghosh&Pramanik : Panchayat System in India, Kanishka Publication, New Delhi, 2007. ShivaniDharmarajan : NGOs as Prime Movers, Kanishka Publication, New Delhi, 2007. What Do We Mean By Development: An Article by Nora C Quebral in International Development Review, Feb, 1973, P-25. Modern Media in Social Development : Harish Khanna. \

C10 Media Ethics and the Law 

Unit-I Ethical Framework And Media practice Freedom of expression (Article 19(1)(a) and Article 19(1)2) Freedom of expression and defamation- Libel and slander Issues of privacy and Surveillance in Society Right to Information Idea of Fair Trial/Trial by Media Intellectual Property Rights Media ethics and cultural dependence Student PresentationsPhotocopied material for Study Packs in India; Aaron Swartz. Attack on Freedom of artists and authors

Unit 2 Media Technology and Ethical Parameters Live reporting and ethics Legality and Ethicality of Sting Operations, Phone Tapping etc Ethical issues in Social media ( IT Act 2000, Sec 66 A and the verdict of The supreme court ) Discussion of Important cases-eg- Operation Westend Some Related laws- Relevant sections of Broadcast Bill, NBA guidelines Student PresentationsTehelka‘sWestend . School Teacher Uma Khurana case 

Unit 3- Representation and ethics Advertisement and Women Pornography Related Laws and case studies- Indecent representation of Women (Prohibition) Act, 1986 and rules 1987, Protection of Women against Sexual Harassment Bill, 2007, Sec 67 of IT Act 2000 and 292 IPC etc Student PresentationsStudents will submit on above mentioned topics. 

Unit 4- Media and Regulation Regulatory bodies, Codes and Ethical Guidelines Self Regulation Media Content- Debates on morality and Accountability: Taste, Culture and Taboo Censorship and media debates

Unit 5- Media and Social Responsibility Economic Pressures Media reportage of marginalized sections- children, dalits, tribals, Gender Media coverage of violence and related laws - inflammatory writing (IPC 353), Seditionincitement to violence, hate Speech. Relevant Case Studies – Muzaffarpur Riots, Attack on civil liberties of individuals and social activists

Essential Reading list:  Thakurta, ParanjoyGuha, Media Ethics, Oxford University Press, 2009  Barrie mc Donald and Michel petheran Media Ethics,mansell,1998  Austin Sarat Where Law Meets Popular Culture (ed.), The University of Alabama Press , 2011  VikramRaghvan, Communication Law in India, Lexis Nexis Publication,2007  IyerVekat, Mass Media Laws and Regulations in India-Published by AMIC, 2000  William Mazzarella, Censorium: Cinema and the Open Edge of Mass Publicity  RaminderKaur, William Mazzarella, Censorship in South Asia: Cultural Regulation from Sedition to Seduction  Linda Williams, Hard Core: Power, Pleasure, and the "Frenzy of the Visible" 

SEMESTER V 
C11 Global Media and Politics 

Unit 1: Media and international communication: The advent of popular media- a brief overview Propaganda in the inter-war years: Nazi Propaganda, Radio and international communication 

Unit II: Media and super power rivalry: Media during the Cold War, Vietnam War, Disintegration of USSR; Radio free Europe, Radio Liberty, Voice of America Communication debates: NWICO, McBride Commission and UNESCO Unequal development and Third World concerns: North-South, Rich – Poor

Unit III : Global Conflict and Global Media World Wars and Media Coverage post 1990: Rise of Al Jazeera The Gulf Wars: CNN‘s satellite transmission, embedded Journalism 9/11 and implications for the media

Unit IV: Media and Cultural Globalization Cultural Imperialism, Cultural politics: media hegemony and Global cultures, homogenization, the English language Local/Global, Local/Hybrid 

Unit V: Media and the Global market Discourses of Globalisation: barrier–free economy, multinationals, technological developments, digital divide Media conglomerates and monopolies: Ted Turner/Rupert Murdoch Global and regional integrations: Zee TV as a Pan-Indian Channel; Bollywood Entertainment: Local adaptations of global programmes KBC/Big Boss/Others 

Suggested readings: - DayaKishanThussu. International Communication: Continuity and Change, Oxford University Press ,2003. - Yahya R. Kamalipour and Nancy Snow. War, Media and Propaganda-A Global Perspective, Rowman and Littlefield Publishing Group, 2004. - Communication and Society, Today and Tomorrow “ Many Voices One World”Unesco Publication, Rowman and Littlefield publishers, 2004. - Barbie Zelizer and Stuart Allan. Journalism after 9/11, Taylor and FrancisPublication, 2012. - DayaKishanThussu .War and the media : Reporting conflict 24x7, Sage Publications,2003. - Stuart Allan and Barbie Zelizer. Reporting war : Journalism in war time, Routledge Publication, 2004. - Lee Artz and Yahya R. Kamalipor. The Globalization of Corporate Media Hegemony, New York Press,2003. - Yadava, J.S, Politics of news, Concept Publishing and Co.1984. - ZahidaHussain and Vanita Ray. Media and communications in the third world countries,Gyan Publications,2007. Additional Readings: - Choudhary, Kameswar (ed) Globalisation, Governance Reforms and Development in India, Sage, New Delhi, 2007. - Patnaik, B.N &ImtiazHasnain(ed). Globalisation: language, Culture and Media, Indian Institute of Advanced Studies, Shimla,2006. - Monroe, Price. Media Globalisation’ Media and Sovereignity, MIT press, Cambridge,2002. - Singh, Yogendra. Culture Change in India: Identity and Globalisation, Rawat Publication, New Delhi, 2000. - Lyn Gorman and David McLean. Media and Society into the 21st Century: A Historical Inroduction. (2nd Edition) Wiley-Blackwell, 2009. pp.82-135, 208-283. Internal Assessment: The internal assessment will be based on assignments, group discussions and tests conducted in class. 

C12 Advanced Broadcast Media 

 Unit I‐ Public Service Broadcasting Public Service Model in India (Policy and laws) Global Overview of Public Service Broadcasting Community Radio, Community Video Participatory Communication Campus Radio 

Unit II‐Private Broadcasting Private Broadcasting Model in India; Policy and Laws Structure, Functions and Working of a Broadcast Channel Public and Private partnership in television and Radio programming (India and Britain case studies) 

Unit III: Broadcast Genres‐ Why am I the 'Idiot Box'? ‐ Debates, Issues and Concerns of Television Genre Various Evolving Contemporary Television genres: Drama, soap opera, comedy, reality television, children's television, animation, prime time and day time. 

Unit IV ‐ Advanced Broadcast Production I ‐ (Radio) Writing and Producing for Radio Public Service Advertisements Jingles Radio Magazine shows 

UNIT V - Advanced Broadcast Production II - (Television) Mixing Genres in Television Production‐ Music Video for social comment/as documentary Mixing ENG and EFP Reconstruction in News based Programming 

Suggestive projects  Script writing  Presentation of experimental genere in Radio/ TV  Presentation about PSBT and such organizations.  Script on Music Presentation  Presentation of Commercial Channel functions.  Presentation on global broadcasting models & Indian Broadcasting Models 

Readings A. Glen Creeber, Toby Miller and John Tulloch, The Television Genre Book (London: British Film Institute, 2009) B. Robert B Musburger and Gorham Kindem, Introduction to media Production, (Elsevier: Focal Press Focal Press)Pg‐95‐133, 179‐212 C. AmbrishSaxena, Radio in New Avatar‐ AM to FM,(Delhi: Kanishka) , Pg‐ 92‐138, 271‐307 D. Ted White and Frank Barnas, Broadcast News, Writing Reporting & Producing, (Elsevier, Focal Press ,2012) 3‐17, 245‐257, 279‐286 E. Herbert Zettl, Television Production Handbook, (Delhi : Akash Press, 2007 ) 190‐208 F.VinodPavarala, Kanchan K Malik, FACILITATING COMMUNITY RADIO IN INDIA: Profiles of NGOs and their Community Radio Initiatives Other Voices (New Delhi: Sage, 2007) G. Mc Leash, Robert, Radio Production (US: Taylor & Francis )

SEMESTER VI 
C13 Advanced New Media 

UNIT 1Basics of New Media Frameworks – Genres and Environments Understanding New Media Ecologies, Trans-medial Storytelling, Genres – Digital art, Digital Cinema – New Media Fiction and Documentary, Gaming and Player Culture, Virality and Memes, et al.; guerrilla media; curating media, festival, media spaces 

UNIT 2 Sociology of the Internet and New Media Social Construction of Technology, Utopian-Dystopian Interface, Digital inequalities – Digital Divide and Access, Economy of New Media - Intellectual value; digital media ethics, new media and popular culture. 

UNIT 3 Critical New Media Who controls New Media, Questions surrounding net neutrality and related issues, Surveillance and the state, Cybersecurity and issues of privacy, the Internet and public sphere - politics and public sphere in the digital age. 

UNIT 4 Participatory culture Convergence Culture - social media and participatory media culture, digital fandom and online communities, Identity, Gender and new media- digital media and identities, new media campaigns. 

UNIT 5 Project and Production Digital production in the form of shorts, video, podcast, video blog, photo blog, blogs and microblogs etc. related to one of the above three units or all, research and developmental techniques, ideas for final project, scripting/production, social media marketing and publicity, exhibition/screening 

Things to Do: 1. Working in groups of two/three the students will be required to undertake the production. The genre can be decided by the faculty in charge. 2. They must also undertake a web based art project or installation where they will experiment with cross platform storytelling techniques leading to a development & understanding of new strategies of exhibition and distribution. 3. An observational field project on use of new media in Panchayats/rural areas like the Bharat Broadband Project leading to a monograph/short is also recommended. 4. They should also attempt creating a mobile capsule for social activism and marketing it through social networks & actively participate in a Cyber Media campaign. 

Readings: ―New Media and New Technologies‖ by Lister Dovey, Giddings, Grant & Kelly. (2003). Rosen, J. ―The People Formerly Known as the Audience‖ What video games have to teach us about language and literacy. New York, NY: Palgrave Macmillan. Bogost, Ian. Persuasive games: The expressive power of videogames. MIT Press, 2007. Bosker, ―Randi Zuckerberg: Anonymity online has to go away‖ Negroponte, N. (1996). Being Digital, Part 3 [pp. 163-233] Jenkins, Henry. (2006). Convergence Culture: Where Old and New Media Collide. New York, NY: NYU Press. May, Keenan & Peter Newcomb. (2008, July) How the Web was won. Vanity Fair, retrieved from http://www.vanityfair.com/culture/features/2008/07/internet200807 ―Privacy vs. the Internet: Americans Should Not Be Forced to Choose‖ (ACLU report, 2008) Nakamura, ―Race In/For Cyberspace: Identity Tourism and Racial Passing on the Internet‖ 

C14 Communication Research and Methods 

 Unit I – Introduction to Research Definition, Role, Function, Basic and Applied Research, Scientific Approach, Role of theory in research, Steps of Research (Research question, Hypothesis, Review of Literature….)

Unit II – Methods of Media Research Qualitative- Quantitative Technique, Content Analysis, Survey Method, Observation Methods, Experimental Studies, Case Studies, Narrative Analysis, Historical research. 

Unit III – Sampling Need for Sampling, Sampling Methods, Representativeness of the Samples, Sampling Error, Tools of data collection: Primary and Secondary data-Questionnaire, Focus Groups, Telephone, Surveys, Online Polls, Published work. 

Unit IV- Methods of analysis and report writing Data Analysis Techniques; Coding and Tabulation, Non-Statistical Methods (Descriptive and Historical) Working with Archives; Library Research; Working with Internet as a source; Writing Citations, Bibliography Writing the research report 

Unit V - Ethnographies and other Methods Readership and Audience Surveys Ethnographies, textual analysis, discourse analysis Ethical perspectives of mass media research 

Readings: - Wimmer, Roger, D and Dominick, Joseph,R. Mass Media Research, Thomson Wadsworth, 2006, pgs1-60; 65-81;83-98. - Arthur Asa Berger. Media Research Techniques, Sage Publications, 1998. - John Fiske. Introduction to Communication Studies, Routledge Publications,1982. - David Croteau and William Hoynes. Media/Society: Industries, Images and Audiences, Forge Press (For Case Studies) Amazon,2002. - Kothari, C.R. Research Methodology: Methods and Techniques, New Age International Ltd. Publishers, 2004, pgs1-55; pgs95-120. - Bertrand, Ina and Hughes, Peter. 2005. Media Research Methods; Audiences, institutions, Texts. New York; Palgrave

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