“Not everything that happens becomes NEWS.”
“News is anything timely that interests a number of persons and the best news is that which has the greatest interest for the greatest number.”
“News is what a well-trained editor decides to put in his paper.”
“News is usually stimulating information from which the ordinary human being derives satisfaction or stimulation.”
“News is the timely report of facts or opinion that hold interest or importance,or both,for a considerable number of people.”
NEWS VALUES AND WORTHINESS
News values, sometimes called news criteria, determine how much prominence a news story is given by a media outlet, and the attention it is given by the audience. A. Boyd states that: "News journalism has a broadly agreed set of values, often referred to as 'newsworthiness'..."[1] News values are not universal and can vary widely between different cultures. In Western practice, decisions on the selection and prioritization of news are made by editors on the basis of their experience and intuition, although analysis by J. Galtung and M. Ruge showed that several factors are consistently applied across a range of news organizations.[2] Some of these factors are listed below, together with others put forward by Schlesinger[3] and Bell.[4] According to Ryan, "there is no end to lists of news criteria".[5] Among the many lists of news values that have been drawn up by scholars and journalists, some, like Galtung and Ruge's, attempt to describe news practices across cultures, while others have become remarkably specific to the press of certain (often Western) nations.
Galtung and Ruge, in their seminal study in the area put forward a system of twelve factors describing events that together are used as a definition of 'newsworthiness'. Focusing on newspapers and broadcast news, Galtung and Ruge devised a list describing what they believed were significant contributing factors as to how the news is constructed. Their theory argues that the more an event accessed these criteria the more likely it was to be reported on in a newspaper. Furthermore, three basic hypotheses are presented by Galtung and Ruge: the additivity hypothesis that the more factors an event satisfies, the higher the probability that it becomes news; the complementarity hypothesis that the factors will tend to exclude each other; and the exclusion hypothesis that events that satisfy none or very few factors will not become news.
A variety of external and internal pressures influence journalists' decisions on which stories are covered, how issues are interpreted and the emphasis given to them. These pressures can sometimes lead to bias or unethical reporting. Achieving relevance, giving audiences the news they want and find interesting, is an increasingly important goal for media outlets seeking to maintain market share in a rapidly evolving market. This has made news organizations more open to audience input and feedback, and forced them to adopt and apply news values that attract and keep audiences. The growth of interactive media and citizen journalism is fast altering the traditional distinction between news producer and passive audience and may in future lead to a deep-ploughing redefinition of what 'news' means and the role of the news industry.[6]
Conditions for News[edit]
• Frequency: Events that occur suddenly and fit well with the news organization's schedule are more likely to be reported than those that occur gradually or at inconvenient times of day or night. Long-term trends are not likely to receive much coverage.
• Familiarity: To do with people or places close to home.
• Negativity: Bad news is more newsworthy than good news.
• Unexpectedness: If an event is out of the ordinary it will have a greater effect than something that is an everyday occurrence.
• Unambiguity: Events whose implications are clear make for better copy than those that are open to more than one interpretation, or where any understanding of the implications depends on first understanding the complex background in which the events take place.
• Personalization: Events that can be portrayed as the actions of individuals will be more attractive than one in which there is no such "human interest."
• Meaningfulness: This relates to the sense of identification the audience has with the topic. "Cultural proximity" is a factor here -- stories concerned with people who speak the same language, look the same, and share the same preoccupations as the audience receive more coverage than those concerned with people who speak different languages, look different and have different preoccupations.
• Reference to elite nations: Stories concerned with global powers receive more attention than those concerned with less influential nations.
• Reference to elite persons: Stories concerned with the rich, powerful, famous and infamous get more coverage.
• Conflict: Opposition of people or forces resulting in a dramatic effect. Stories with conflict are often quite newsworthy.
• Consonance: Stories that fit with the media's expectations receive more coverage than those that defy them (and for which they are thus unprepared). Note this appears to conflict with unexpectedness above. However, consonance really refers to the media's readiness to report an item.
• Continuity: A story that is already in the news gathers a kind of inertia. This is partly because the media organizations are already in place to report the story, and partly because previous reportage may have made the story more accessible to the public (making it less ambiguous).
• Composition: Stories must compete with one another for space in the media. For instance, editors may seek to provide a balance of different types of coverage, so that if there is an excess of foreign news for instance, the least important foreign story may have to make way for an item concerned with the domestic news. In this way the prominence given to a story depends not only on its own news values but also on those of competing stories. (Galtung and Ruge, 1965)
• Competition: Commercial or professional competition between media may lead journalists to endorse the news value given to a story by a rival.
• Co-optation: A story that is only marginally newsworthy in its own right may be covered if it is related to a major running story.
• Prefabrication: A story that is marginal in news terms but written and available may be selected ahead of a much more newsworthy story that must be researched and written from the ground up.
• Predictability: An event is more likely to be covered if it has been pre-scheduled. (Bell, 1991)
• Time constraints: Traditional news media such as radio, television and daily newspapers have strict deadlines and a short production cycle, which selects for items that can be researched and covered quickly.
• Logistics: Although eased by the availability of global communications even from remote regions, the ability to deploy and control production and reporting staff, and functionality of technical resources can determine whether a story is covered. (Schlesinger, 1987)
• Data: Media need to back up all of their stories with data in order to remain relevant and reliable. Reporters prefer to look at raw data in order to be able to take an unbiased perspective.
Audience perceptions of news[edit]
Conventional models concentrate on what the journalist perceives as news. But the news process is a two-way transaction, involving both news producer (the journalist) and the news receiver (the audience), although boundary between the two is rapidly blurring with the growth of citizen journalism and interactive media.
Little has been done to define equivalent factors that determine audience perception of news. This is largely because it would appear impossible to define a common factor, or factors, that generate interest in a mass audience.
Basing his judgement on many years as a newspaper journalist Hetherington (1985) states that: “…anything which threatens people’s peace, prosperity and well being is news and likely to make headlines”.
Whyte-Venables (2012) suggests audiences may interpret news as a risk signal. Psychologists and primatologists have shown that apes and humans constantly monitor the environment for information that may signal the possibility of physical danger or threat to the individual’s social position. This receptiveness to risk signals is a powerful and virtually universal survival mechanism.
A 'risk signal' is characterized by two factors, an element of change (or uncertainty) and the relevance of that change to the security of the individual.
The same two conditions are observed to be characteristic of news. The news value of a story, if defined in terms of the interest it carries for an audience, is determined by the degree of change it contains and the relevance that change has for the individual or group. Analysis shows that journalists and publicists manipulate both the element of change and relevance (‘security concern’) to maximize, or some cases play down, the strength of a story.
Security concern is proportional to the relevance of the story for the individual, his or her family, social group and societal group, in declining order. At some point there is a Boundary of Relevance, beyond which the change is no longer perceived to be relevant, or newsworthy. This boundary may be manipulated by journalists, power elites and communicators seeking to encourage audiences to exclude, or embrace, certain groups: for instance, to distance a home audience from the enemy in time of war, or conversely, to highlight the plight of a distant culture so as to encourage support for aid programs.
Evolutionary perspectives[edit]
An evolutionary psychology explanation for why negative news have a higher news value than positive news starts with the empirical observation that the human perceptive system and lower level brain functions have difficulty distinguishing between media stimuli and real stimuli. These lower level brain mechanisms which function on a subconscious level make basic evaluations of perceptive stimuli, focus attention on important stimuli, and start basic emotional reactions. Research has also found that the brain differentiates between negative and positive stimuli and reacts quicker and more automatically to negative stimuli which are also better remembered. This likely has evolutionary explanations with it often being important to quickly focus attention on, evaluate, and quickly respond to threats. While the reaction to a strong negative stimulus is to avoid, a moderately negative stimulus instead causes curiosity and further examination. Negative media news is argued to fall into the latter category which explains their popularity. Lifelike audiovisual media are argued to have a particularly strong effects compared to reading.[7]
Women have on average stronger avoidance reactions to moderately negative stimuli. They point to negative news as the main reason for avoiding international news. The stronger avoidance reaction to moderately negative stimuli can be explained evolutionary as it being the role of men to investigate and potentially respond aggressively to the threat while women and children withdraw. Men and women also differ on average on how they enjoy, evaluate, remember, comprehend, and identify with the people in negative news depending on if the news are negatively or positively framed. One explanation may that the negative news are framed according to male preferences by the often male journalists who cover such news and that a more positive framing may attract a larger female audience.[7]
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Criteria of news
The criteria by which news is judged are:
• Is it new?
• Is it unusual?
• Is it interesting or significant?
• Is it about people?
Is it new?
If it is not new, it cannot be news. The assassination of Mrs Gandhi is unusual, interesting, significant and about people, but it cannot possibly be reported in tomorrow's papers, because it is not new.
If some facts about that assassination became known for the first time, however, that would be news. The assassination would not be new, but the information would be.
Events which happened days or even weeks earlier can still be news, as long as they have not been reported before. If you are telling a story for the first time, it is new to your readers or listeners and therefore it can be news.
News of the death of Mao Tse-tung, for instance, was not released to the world by the Chinese government for several days; when they did release it, however, it was still very definitely news.
Is it unusual?
Things are happening all the time, but not all of them are news, even when they are new. A man wakes up, eats breakfast and goes to work on a bus; it has only just happened, but nobody wants to read about it because it is not unusual. Ordinary and everyday things do not make news.
Of course, if that same man was 90 years old and was still catching the bus to work every day, it would be unusual!
The classic definition of news is this: "Dog bites man" is not news; "Man bites dog" is news.
This definition, though, is not universal. If dogs are eaten in your society (at feasts, for instance) then it will not be news when a man bites a dog - so long as it has been cooked.
What is usual in one society may be unusual in another. Again, we will expect the content of the news to vary from society to society. In every society, though, whatever is unusual is likely to be news.
Is it interesting?
Events which are new and unusual may still not be of general interest. Scientists may report that an insect has just been found living on a plant which it did not previously inhabit. The discovery is new, and the event is unusual, but it is unlikely to interest anybody other than a specialist or enthusiast.
In a specialist publication this could be big news, but in a general news broadcast or paper it would merit at most a few words.
Is it significant?
However, if that same insect was one which had a huge appetite, and which had previously lived on and eaten bush grass and if the new plant on which it had been found was rice, then the story becomes news, because it is significant.
People may not be interested in bugs, but they are interested in food. If this insect is now threatening their crops, it becomes a matter of concern to them. It is news because it is significant.
Similarly, if a peasant farmer says that the Roman Catholic Church should ordain women priests, that is not news. If an archbishop says it, it is news, because what he says on the subject is significant. It is the views of people such as the archbishop which help to form the policy of the Church.
Once again, what is interesting or significant in one society may not be interesting or significant in another. The content of the news may be different, therefore, in different societies, but the way it is identified will be the same.
Is it about people?
Most news is automatically about people, because it is the things people do to change the world which makes news.
However, news can also be made by non-human sources, such as a cyclone, a bush fire, a drought, a volcanic eruption or an earthquake. It is when reporting these stories that it is important to make sure that the story is centred on people.
The cyclone would not matter if it blew itself out in the middle of the Pacific Ocean, away from any inhabited islands; the fire could burn for as long as it likes in bush where nobody lives; the Sahara Desert has a near-permanent drought, but in most of it nobody is there to rely on rains; a volcanic eruption or an earthquake which damages nobody's property and injures nobody is really not news.
All these natural disasters only become news when they affect people's lives. Every story can be told in terms of people. Always start by asking yourself the question: "How does this affect my readers', listeners' or viewers’ lives?"
Whenever you have a story which tells of how something has happened which affects both people and property, always put the people first
How strong a story?
A story which is new, unusual, interesting, significant and about people is going to be a very good story indeed. One way of deciding the strength of a story is to check how many of those five criteria it meets.
There are other factors, though, which make stories strong or weak:
Closeness
The same event happening in two different places can have two quite different news values. A coup d’état in your own country is as big a story as you can ever have (although you will probably not be at liberty to report it as you would wish!). A coup in the country next door is still a big story, because it may affect the stability of your own country.
However, a coup in a small country in another continent is unlikely to merit more than a few paragraphs.
The appeal of local news is that your readers or listeners might know the people or place involved.
Remember, though, that the word "local" means different things to different people. If you broadcast to a wide area or sell your newspaper in many different towns, you must realise that a small story which interests readers in one place, because it is local, may not be of any interest to readers elsewhere.
Personal impact
The average reader, listener or viewer may be a parent, a person wanting a good education for the children, dreaming of buying a car, looking forward to going home on leave, anticipating the next big community feast or festival. You will need to have a very clear understanding of what your own readers or listeners are like.
So stories about bride-price or dowries, children, land disputes, new schools, cheaper or dearer fares, or whatever else is important and may affect your average reader, will have personal impact.
People can identify with stories about other people like themselves. So those stories with which many people can identify are stronger than those which only apply to a few.
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How do we get news?
A lot of news will come to you as a journalist without any real effort on your part. Government handouts, Ministers' speeches and announcements of new developments come into the newsroom after being processed by press officers or public relations officers.
Passing on such information, as long as it is genuinely interesting and informative, is an important function of the media, to provide society with the hard facts of what is happening in the country.
It is part of your job as a journalist to sort out what is interesting and informative from the millions of boring words which may be sent to you.
There is also news which journalists find for themselves and reveal to the public. This need not be a subject which somebody wants to be kept secret. Many people have a story to tell but do not know how to write a media release. It is part of your job as a journalist to find these people and report their stories.
There are also some stories which people want to keep secret but which the public ought to know about. When you hear about such a situation, it is your duty to investigate fairly but fearlessly.
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Where does news come from?
Now we know what makes news. The following are the main areas of life in which we expect frequently to find news stories. For each category below, think of at least one event or situation which could make a news story in your own society.
Conflicts: This category includes wars, strikes, revolutions, secessionist groups, tribal and clan fights, elections and the power battles of politics.
Disaster and tragedy: This may include air crashes, train crashes, ships sinking, volcanic eruptions, earthquakes, or human tragedies like children falling down deep wells from which they cannot be rescued.
Progress and development: Development is always news in a developing country. The report should be always of how the changes affect people's lives, for better or for worse. New ideas or progress in one area may stimulate ideas in another. Development stories may include education, the development of new technology, improvement of farming techniques, road building and irrigation schemes. Citizens of more developed countries may also appreciate stories about developments in things which affect their lives or well-being, such as medical breakthroughs, new technologies or initiatives to make transport easier, quicker or cheaper.
Crime: Any crime can be news, whether it is a road traffic offence, break and enter, corruption, forgery, rape or murder - but more serious crimes or unusual crimes generally make bigger news stories.
Money: These stories include fortunes made and lost, school fees, taxes, the Budget, food prices, wage rises, economic crises and compensation claims.
It is not only large sums of money which make news; the little girl who gives her only ten cents to a huge fund-raising event is more interesting than the businessman who gives $100.
The underdog: This is one of the great themes of literature and drama (David and Goliath, the Hare and the Tortoise, Cinderella). One traditional role of the journalist is to defend the rights of the little person - the soldier against the unjust officer, the innocent man against false charges, the poor against exploitation.
Religion: There are two types of religious news story. First, there are events involving people's religious lives, such as the building of a new church or a pilgrimage. Second, there are statements by religious leaders on moral and spiritual affairs, such as contraception or salvation. It is important for the journalist to be aware of the relative numerical strengths of Christianity, Islam and other religions - including traditional local beliefs - in his or her country. The importance of a statement by a religious leader in your society depends both upon the news value of what he has to say and upon the size of his following.
Famous people: Prominent men and women make news. What people in the public eye do, the lives they lead and what they look like, are all of interest. It is especially newsworthy when they fall from power, lose their money or are involved in scandal.
Health: Many people are concerned with their health, so they are interested in stories about traditional remedies, medical research, diseases, hospitals and clinics, drugs, diet and exercise.
Sex: All societies are interested in sex, even if they do not talk about it openly. Many news stories about sex involve behaviour which goes outside society's generally accepted standards.
Weather: The weather may affect the daily routine of people and is of interest when it behaves unusually, with exceptionally high or low temperatures, or exceptionally high or low rainfall.
Food and drink: The rich person plans feasts, the poor person wants enough to eat and drink. Shortages and gluts, crop diseases and harvest sizes, prices of food in the market or the launch of a new brand of beer - these all make news.
Entertainment: Stories about music, dance, theatre, cinema and carving keep us informed of developments in the arts, who is doing what, who is performing where, and what it is worth going to see or hear.
Sport: Many people participate in sport and many others are spectators. They all want to know sports results, news of sportsmen and sportswomen and their achievements.
Human interest: There are often unusual and interesting aspects of other people's lives which are not particularly significant to society as a whole. Stories about these are called human interest stories. Examples might be a child going abroad for surgery; a pilot recovering from injuries received in an air crash and determined to fly again; or a man with a collection of a million picture postcards.
News and entertainment
Most people agree that the purpose of the news media - newspapers, magazines, radio and television - is to inform, to educate and to entertain. However, the purpose of the news itself is to inform and to educate your readers, listeners or viewers.
The entertainment can come from other areas - music and drama programs on radio; cartoons and crossword puzzles in newspapers. It is not the job of news to entertain.
This does not mean that news should be dull. If a news event has an element of humour, you should always try to write the story in a way to amuse your readers or listeners.
Nevertheless, the news should only be reported if it is real news. Do not report non-news as if it was news only because the story is entertaining.
As you gain more experience, you may be able to write things which are purely entertaining - such as a humorous look at current events. This is not news, however, and should not be presented as if it was.
Make it clear to your readers or listeners what is news and what is not.
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What Makes a Story Newsworthy?
News can be defined as "Newsworthy information about recent events or happenings, especially as reported by news media". But what makes news newsworthy?
There is a list of five factors, detailed below, which are considered when deciding if a story is newsworthy. When an editor needs to decide whether to run with a particular story, s/he will ask how well the story meets each of these criteria. Normally, a story should perform well in at least two areas.
Naturally, competition plays a part. If there are a lot of newsworthy stories on a particular day then some stories will be dropped. Although some stories can be delayed until a new slot becomes available, time-sensitive news will often be dropped permanently.
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1. Timing
The word news means exactly that - things which are new. Topics which are current are good news. Consumers are used to receiving the latest updates, and there is so much news about that old news is quickly discarded.
A story with only average interest needs to be told quickly if it is to be told at all. If it happened today, it's news. If the same thing happened last week, it's no longer interesting.
2. Significance
The number of people affected by the story is important. A plane crash in which hundreds of people died is more significant than a crash killing a dozen.
3. Proximity
Stories which happen near to us have more significance. The closer the story to home, the more newsworthy it is. For someone living in France, a major plane crash in the USA has a similar news value to a small plane crash near Paris.
Note that proximity doesn't have to mean geographical distance. Stories from countries with which we have a particular bond or similarity have the same effect. For example, Australians would be expected to relate more to a story from a distant Western nation than a story from a much closer Asian country.
4. Prominence
Famous people get more coverage just because they are famous. If you break your arm it won't make the news, but if the Queen of England breaks her arm it's big news.
5. Human Interest
Human interest stories are a bit of a special case. They often disregard the main rules of newsworthiness; for example, they don't date as quickly, they need not affect a large number of people, and it may not matter where in the world the story takes place.
Human interest stories appeal to emotion. They aim to evoke responses such as amusement or sadness. Television news programs often place a humorous or quirky story at the end of the show to finish on a feel-good note. Newspapers often have a dedicated area for offbeat or interesting items.
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